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TEXAS INSTRUMENTS - ONE TO WATCH
March 19, 2007
US semiconductor technology company Texas Instruments has shown its commitment to the China market through the appointment of its first Chinese national as president of the company's local…
KIA NAMING RIGHTS PARTNER - X GAMES IN CHINA
March 19, 2007
Korean automotive manufacturer KIA has announced that it will be the naming rights sponsor of X Games Asia 2007, which will run from May 3-5 in the KIC…
LI NING APPAREL FOR SWEDISH OLYMPIANS
March 19, 2007
Chinese brand Li Ning will be the first local sportswear manufacturer to sponsor a foreign Olympic team, following its signing of a new deal with the Swedish Olympic…
BUD TO DOULBE IN CHINA
March 16, 2007
Anheuser-Busch Cos, the company behind Budweiser beer has plans to double the number of Chinese cities the brand is sold in over the next five years, a move…
NEW CHINA SPONSORSHIP NEWS SERVICE LAUNCHING 9 APRIL 2007
March 13, 2007
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CBX WORLDWIDE AND KOTLER CHINA FORM JV
December 4, 2006
International brand consultants CBX Worldwide Partnership has teamed up with Kotler Marketing Group China to assist companies with branding efforts in China. The new venture will be called…
LOCAL BUSINESSES URGED TO MAXIMISE OLYMPIC MARKETING
December 4, 2006
At this month's Sports and Your Brand - China Media Challenge forum held in Beijing, a spokesperson from the Institute of Beijing Olympic Economy has suggested that more…
LEE APPOINTED AS CREATIVE CONSULTANT
December 4, 2006
Ang Lee, Chinese movie director of films such as Brokeback Mountain and Crouching Tiger, Hidden Dragon has been become a consultant for the 2008 Beijing Olympic Games. The…
COKE EXTEND SPECIAL OLYMPICS INVOLVEMENT
December 4, 2006
Leading beverage brand Coca Cola has extended its involvement in the Special Olympics to include the 2007 World Summer Games in Shanghai. Coke executive vice president Muhtar Kent…
