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CAMPBELL SOUP COMING TO CHINA
July 12, 2007
Iconic US brand, Campbell Soup, has announced plans to start selling its product in China and is hoping to capture a good proportion of the estimated 320 billion…
COUP FOR TOTAL SPORTS ASIA WITH FORMULA ONE TEAM APPOINTMENT
July 12, 2007
Asian sports marketing outfit, Total Sports Asia has been appointed by new Formula One team, Toro Rosso, as its official sponsorship agent for Asia and the Middle East.…
QINGDAO SECURE VOLVO OCEAN RACE STOPOVER
July 12, 2007
The port city of Qingdao, which will host the sailing for the 2008 Beijing Olympics, will also be the China stopover for the Volvo Ocean Race in 2008/09.…
POCARI SWEAT BACK UNIVERSITY BADMINTON
July 12, 2007
Japanese sports drink brand, Pocari Sweat, has become the naming rights partner of the 2007 University Badminton Challenge, which will be hosted by the Beijing University. The event,…
YANJING BEER TO ASSIST KAYAK DEVELOPMENT
July 9, 2007
Yanjing Beer has provided comment on its sponsorship of the Beijing Olympics and in particular its partnership with the Chinese Kayak Team which is well into preparations for…
BANK OF COMMUNICATIONS PARTNER WITH SIXTH CITIES' SPORT
July 9, 2007
The Bank of Communications - Wuhan Branch has become a major partner of the Sixth Cities' Games and will be the exclusive title sponsor of the Women's Football…
CRC ROUND FOUR SECURE LOCAL GOVERNMENT BACKING
July 9, 2007
The Guiyang municipal government was a major partner of the Kaiyang round of the 2007 China Rally Championship (CRC) and primarily promoted inbound tourism to the area through…
LI NING TO EQUIP SPANISH OLYMPIC TEAM
July 9, 2007
Chinese sporting apparel company Li Ning has become an official partner of the Spanish Olympic Committee and will be the official equipment supplier for the Spanish Olympic team…
OLYMPIC GAMES PRINTER APPOINTED
July 9, 2007
Shuguang Print Group has become the official printing service supplier for the 2008 Beijing Olympic Games. Head of Games marketing, Yuan Bin, said the deal has injected new…
ANOTHER PROPERTY GROUP BACKS DRAGON BOAT RACING
July 9, 2007
Continuing the trend of property company involvement in dragon boat racing, Rongxin Real Estate was the naming rights sponsor of the 2007 Dragon Boat Festival held in Fuzhou…
