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CHANGHONG COMMITS TO TABLE TENNIS
May 11, 2007
Changhong Group has finalised a four year sponsorship deal Chinese Tabe Tennis Association with the electrical company to receive naming to the Chinese Table Tennis Team as part…
YILI GROUP LEVERAGES OLYMPIC INVOLVEMENT THROUGH HONG KONG GAMES
May 7, 2007
Dairy company Inner Mongolia Yili Group has continued its Beijing Olympics leverage program through a major sponsorship of the inaugural Hong Kong Games. The games attracted 1,200 athletes…
NEW NAMING RIGHTS PARTNER FOR FUJIAN NBL CLUB
May 7, 2007
Shishi JinQuanWang has become the naming rights partner of the Fujian Men Basketball Team, the team representing the Fujian Province in the China Men Basketball 2007 NBL. It…
LENOVO'S FOUR OLYMPIC ASSESSMENTS
May 7, 2007
Major Olympic partner Lenovo has provided an insight into its sponsorship assessment for the Beijing games. Lenovo Group (China) Vice President, Chen Shao Peng, said that there are…
SKODA LEVERAGES ICE HOCKEY IN CHINA
May 7, 2007
Automotive Group Skoda has sponsored the B Group 2007 IIHF Ice Hockey World Championship which took place in the Heilongjiang province last month. As the official sponsor for…
BUS MANUFACTURE SUPPORTING QINGDAO YACHT REGATTA
May 7, 2007
Bus manufacturer, Suzhou King Long Bus Company, has become the official sponsor of the Qingdao Yachting Association's International Regatta. As part of the deal, King Long Bus will…
THE FAMOUS GROUP ARE ONE TO WATCH
May 7, 2007
Scotch whisky brand, The Famous Grouse, is one brand to look out for increased marketing in China. The company has recently existed a long terms major sponsorship deal…
NEW SPONSOR FOR INTERNATIONAL CHINESE CHESS
May 7, 2007
Qingdao HaiYangZhiJia Science and Technology has become a major partner of the 2007 International Chinese Chess A Division League which commenced late last month. Qingdao HaiYangZhiJia Science and…
FIRST CHINESE SPONSOR OF THE AMERICA'S CUP
May 7, 2007
Leading Chinese fruit juice company, Huiyuan Juice, has become a major sponsor of China's entrant in the America's Cup yachting challenge and in doing so has become the…
