May 18, 2007
The Royal Hong Kong Yacht Club has announced that the current title sponsor of the China Coast Regatta, TOTAL Lubmarine Asia Pacific, has not only renewed its support…
May 18, 2007
Shanghai Tyre & Rubber Co has become the major sponsor of the 2007 Shanghai Golden Grand Prix, an international track and field tournament which kicked off in Shanghai…
May 18, 2007
Galaxy Entertainment has committed 3 million MOP over the next three years to the naming rights sponsorship of the Macau International Marathon. Galaxy Entertainment director, Cheng Yu Sheng,…
May 18, 2007
The Tianjin Golf Association has announced that Tianjin Zhengxin Group will continue as the major sponsor of this year's Zhengxin Cup Tianjin Amateur Golf Tour which will be…
May 18, 2007
German footwear and sports apparel company, Adidas Salomon AG, is expecting its Chinese operations to surpass that of its Japanese concerns by at least 2009. Adidas Asia Pacific…
May 18, 2007
Macao Council announced that leading sporting apparel company Li Ning will be a major partner and the official clothing sponsor of the 2nd Asian Indoor Games (AIG), which…
May 18, 2007
DHL has finalised a three year agreement with the US based National Basketball Association to become the official express and logistics provider for NBA in China and Asia.…
May 13, 2007
With the announcement last month that it will be a major partner of the Olympic Torch Relay, Samsungs Electronics has certainly stepped up its leveraging program for the…
May 13, 2007
Energy drink Red Bull has provided an insight into its presenting sponsorship of the recent Beijing Golf Open. Red Bull received approval from the Chinese Golf Association, the…
May 13, 2007
Yaoji Poker has provided an insight into its sponsorship of Chinese Women's Football. It is the first time that a single company has become the major partner of…