April 7, 2007
Online gaming company Dynasty Gaming Inc and Beijing based NextMart Inc have announced a significant new joint venture to be called Bobo Media. The new venture is an…
April 1, 2007
The US National Basketball Association (NBA), the Chinese Basketball Association and the Venetian Macao Resort Hotel have announced that The Venetian Macao will host the first NBA event…
March 29, 2007
Sport drink giant Gatorade has expanded its existing marketing partnership with the US's National Basketball Association (NBA) to include a number of countries in the Asia Pacific region,…
March 29, 2007
US based pizza chain Papa John's has announced aggressive expansion plans for China which will are likely to lead to a number of sponsorship opportunities. The company said…
March 29, 2007
The Sony Ericsson WTA Tour has announced that as part of its Roadmap 2010 circuit structure plan, Beijing has been awarded a major nine-day mandatory tennis tournament featuring…
March 28, 2007
Further to this week's call for tenders by International Olympic Committee for the internet and mobile rights for mainland China for the 2008 Beijing Olympics, online media, search…
March 25, 2007
Promoters of the Shanghai and Beijing rounds of the A1GP, Haiyi Motors, have cited lack of commercial sponsorship and other financial support as its decision to drop the…
March 25, 2007
Expect the local marketing efforts by international nutrition company Herbalife to increase following the announcement that it has received its direct selling license from China's Ministry of Commerce.…
March 25, 2007
A tender for the internet and mobile rights for mainland China for the 2008 Beijing Olympics have been called by the International Olympic Committee with interested parties asked…
March 25, 2007
The London Symphony Orchestra (LSO) has announced Rolls-Royce plc as the sole sponsor of its 2007 Tour of China. The deal follows Roll-Royce's partnership with the LSO in…