July 1, 2007
Corporate sponsorship interest in the Yin Chuan '
July 1, 2007
Southeast Motors has now officially signed as the title sponsor of the Wan Zhi Car Rally Championship Team, with the team to be known as the Mitsubishi Lancer…
July 1, 2007
Italian sports brand Kappa has become a major partner of the Chinese 49er class sailing team which will compete in the 2008 Beijing Olympics. As part of the…
July 1, 2007
Electronics giant Samsung has provided an insight into its sponsorship of the World Cyber Games (WCG) and the China zone round of the international competition often referred to…
July 1, 2007
Property development company, Agility Property, was a major sponsor of the Guangzhou International Dragon Boat Invitation Race, which was held last month at the Pearl River. The event…
June 28, 2007
SG Automotive Group was a major partner of the Chinese national mountaineering team succeeded the 2008 Olympic torch preview at Mount Qomolangma (see article this week). The company…
June 28, 2007
Mercedes-Benz (China) has renewed its commitment to tennis in China and will remain the major sponsor of the China Open. As a sponsor of the competition for the…
June 28, 2007
Chinese vehicle manufacturer, Foton Automobiles has become a major partner of a new tennis youth initiative supported by former International Olympic Committee president, Juan Antonio Samaranch. The China…
June 28, 2007
US National Football League team the New England Patriots have appointed Shanghai based public relations company @PR to organise a media bootcamp involving between 20 and 30 representatives…
June 28, 2007
China's largest dairy products company Yili Group has become a major sponsor of US Major Baseball League team the New York Yankees. As part of the deal, which…