Deals

ANTA CHINA SUPPORT GRASSROOTS EVENT

July 16, 2007

Sports equipment and apparel company, ANTA China, has paid 400,000 RMB to become a sponsor of a major sporting event to be held in Foshan City. Wu Wenhou,…

UNI PRESIDENT TARGETS HIGH SCHOOL STUDENTS THROUGH BASKETBALL

July 16, 2007

Taiwan based food conglomerate, Uni President, has become a major partner of a new summer basketball competition aimed at middle school students in Shanghai. The event has also…

LENOVO UPS ITS STAKE IN BEIJING GAMES

July 16, 2007

Chinese electronics company and major Olympics sponsor, Lenovo, has increased its involvement with the 2008 Beijing Games by becoming a major partner of the Chinese Athletics Team. As…

MERIDA CREATES WIN WIN AT TOUR DO QINGHAI LAKE

July 16, 2007

Taiwan based bicycle company, Merida Bicycle (China) has renewed its sponsorship of the Qinghai Bicycle Team which is participating in Tour of Qinghai Lake this week. As part…

DAKENING SPONSOR BEACH THEMED GAMES

July 16, 2007

Xi'an-Janssen Pharmaceutical has become a major sponsor of a fitness beach themed event which will be held in five provinces and cities such as Beijing, Guangdong, Zhejiang, Shandong…

COUP FOR TOTAL SPORTS ASIA WITH FORMULA ONE TEAM APPOINTMENT

July 12, 2007

Asian sports marketing outfit, Total Sports Asia has been appointed by new Formula One team, Toro Rosso, as its official sponsorship agent for Asia and the Middle East.…

QINGDAO SECURE VOLVO OCEAN RACE STOPOVER

July 12, 2007

The port city of Qingdao, which will host the sailing for the 2008 Beijing Olympics, will also be the China stopover for the Volvo Ocean Race in 2008/09.…

POCARI SWEAT BACK UNIVERSITY BADMINTON

July 12, 2007

Japanese sports drink brand, Pocari Sweat, has become the naming rights partner of the 2007 University Badminton Challenge, which will be hosted by the Beijing University. The event,…

FOCUS MEDIA BEGIN PROMOTING SPECIAL WORLD SUMMER GAMES

July 12, 2007

Outdoor media organisation, Focus Media, has provided further insight into its appointment as a key sponsor of the 12th Special Olympics World Summer Games. The company's promotional campaign…

CERAMIC INDUSTRY UNITE TO SUPPORT JIAJIANG EVENT

July 12, 2007

A consortium of ceramics companies in Jiajiang were the corporate backers of a major Yangko Dance and Waist Drum event held in Jiajiang towards the end of June.…