Deals

SKODA LEVERAGES ICE HOCKEY IN CHINA

May 7, 2007

Automotive Group Skoda has sponsored the B Group 2007 IIHF Ice Hockey World Championship which took place in the Heilongjiang province last month. As the official sponsor for…

BUS MANUFACTURE SUPPORTING QINGDAO YACHT REGATTA

May 7, 2007

Bus manufacturer, Suzhou King Long Bus Company, has become the official sponsor of the Qingdao Yachting Association's International Regatta. As part of the deal, King Long Bus will…

THE FAMOUS GROUP ARE ONE TO WATCH

May 7, 2007

Scotch whisky brand, The Famous Grouse, is one brand to look out for increased marketing in China. The company has recently existed a long terms major sponsorship deal…

NEW SPONSOR FOR INTERNATIONAL CHINESE CHESS

May 7, 2007

Qingdao HaiYangZhiJia Science and Technology has become a major partner of the 2007 International Chinese Chess A Division League which commenced late last month. Qingdao HaiYangZhiJia Science and…

FIRST CHINESE SPONSOR OF THE AMERICA'S CUP

May 7, 2007

Leading Chinese fruit juice company, Huiyuan Juice, has become a major sponsor of China's entrant in the America's Cup yachting challenge and in doing so has become the…

COMPANY SEEKS BEIJING ENTRY VIA TAE KWON DO CHAMPIONSHIP

May 7, 2007

Sporting accessories company, Shanghai Y & T Outdoor was a major sponsor of the 15th International Tae Kwon Do Championship which took place in Slovenia in April, the…

YILI GROUP LEVERAGES OLYMPIC INVOLVEMENT THROUGH HONG KONG GAMES

May 7, 2007

Dairy company Inner Mongolia Yili Group has continued its Beijing Olympics leverage program through a major sponsorship of the inaugural Hong Kong Games. The games attracted 1,200 athletes…

NEW NAMING RIGHTS PARTNER FOR FUJIAN NBL CLUB

May 7, 2007

Shishi JinQuanWang has become the naming rights partner of the Fujian Men Basketball Team, the team representing the Fujian Province in the China Men Basketball 2007 NBL. It…

SONY COMMENTS ON FIFA WOMENS WORLD CUP

May 3, 2007

As part of its major sponsorship of FIFA, electronic company Sony has provided comments regarding its involvement with the 2007 FIFA Women Football World Cup will be held…

HENAN XIANLONGSIWU WINE INDUSTRY SPONSORS FOOTBALL TEAM

May 3, 2007

Henan Xianlongsiwu Wine Industry Co. Ltd has sponsored the China Football Super League club, Henan Building Industry Football Team, for what is understood to be in the vicinity…