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MAJOR PARTNER FOR 6TH CITY GAMES
May 13, 2007
Wuyan Tobacco Group has paid 20 million yuan in cash and services in kind to become a major partner of the 6th City Games, which will be held…
AUDI DEMONSTRATES ITS COMMITMENT TO SPORT THROUGH ACCORD SPONSORSHIP
May 13, 2007
Automotive manufacture FAW-Volkswagen, which is a 50-50 joint venture between China's First Automotive Works and German auto giant Volkswagen AG, have provided an insight into its sponsorship of…
INTEL SPONSORS GLOBAL VIDEO GAME COMPETITION
May 13, 2007
Global microchip manufacturer has continued to actively play a part in the development of electronics sports via its presenting partnership of the 2007 World Series of Video Games,…
CHINA'S PRE OLYMPIC BASKETBALL MATCH UP WITH GERMANY
May 11, 2007
Swiss international sports marketing company Infront Sports & Media has announced that the Chinese National Men's Basketball Team will play two exhibition matches against Team Germany, in Germany…
NEW ZEALAND INCREASE SHANGHAI MARKETING SPEND
May 11, 2007
It was interesting to note this week that the New Zealand government has plans to increase its marketing spend to promote the country as a tourist destination in…
SOFITEL PARTNERS OMEGA CHINA TOUR
May 11, 2007
Accor Asia Pacific owned hotel chain Sofitel has increased its involvement with professional golf by becoming a major sponsor and accommodation partner of the Omega China Tour 2007.…
NEW MAJOR PARTNER FOR QINGDAO ZHONGNENG
May 11, 2007
Qingdao Arts and Craft City has paid 16 million yaun to become the major sponsor of the Chinese Super League Club Qingdao Zhongneng. Qingdao Group president, Wang Yu…
CHANGHONG COMMITS TO TABLE TENNIS
May 11, 2007
Changhong Group has finalised a four year sponsorship deal Chinese Tabe Tennis Association with the electrical company to receive naming to the Chinese Table Tennis Team as part…
LENOVO'S FOUR OLYMPIC ASSESSMENTS
May 7, 2007
Major Olympic partner Lenovo has provided an insight into its sponsorship assessment for the Beijing games. Lenovo Group (China) Vice President, Chen Shao Peng, said that there are…
