Deals

WINE COMPANY BACKS WOMEN'S WEIQI

October 1, 2007

Popular Chinese wine company, Taishan Shengliyuan Holding Group, has become the co naming rights sponsor of the Shangdong Weiqi Team and will share the naming rights sponsorship with…

TEA BRAND SPONSORS OLYMPIC INSPIRED COMMUNITY EVENT

October 1, 2007

Wiuitai Tea Holdings was a major partner of the Second Games of the Beijing East-Four Community, which was an Olympic inspired event held in Beijing. A spokesperson from…

VOLVO REMAIN SUPPORTER OF JUNIOR GOLF

October 1, 2007

Volvo Cars Corporation has remained the naming rights partner of the Volvo China Junior Championship, which will be held on 2 - 5 October at the Beijing Elephant…

CASTROL PARTNERS ASIAN FESTIVAL OF SPEED

October 1, 2007

Motor oil and lubricant brand, Castrol, was a major partner of China's Formula BMW Asia 2007 round which formed part of the Asian Festival of Speed, held from…

XTEP CONTRIBUTE 10 MILLION YUAN TO INTERCITY GAMES

October 1, 2007

Sporting apparel brand Xtep (China) has become a major partner and the exclusive sport equipment supplier of the 6th Intercity Games of China, which began on 18 September,…

LUYOU ALIGNS WITH TAJIKISTAN OLYMPIC TEAM

October 1, 2007

Chinese sports brand, Luyou (China) Sports Goods Co, has become a strategic partner of the Tajikistan Olympic delegation and will be supplying all necessary sports equipment to the…

TOOTHPASTE BRAND SPONSOR YOUTH AEROBICS COMPETITION

October 1, 2007

Jiangsu Snow Leopard Household Chemical was the naming rights sponsor of the 2007 Snow Leopard Toothpaste Cup Juvenile Aerobics Championship which took place on 19 - 23 September,…

CHINA ARTS & ENTERTAINMENT FORM JV WITH UK THEATRE GROUP

September 27, 2007

The China Arts and Entertainment Group have finalised a joint venture agreement with Cameron Mackintosh, the UK based performing arts company behind West End and Broadway hits such…

ASUS BACKS WORLD GAMEMASTER TOURNAMENT

September 27, 2007

Computer technology company ASUS Tech is a major sponsor of the World GameMaster Tournament (WGT) which is held annually in China in seven cities over a six week…

TSINGTAO BREWERY COMMENTS ON CHINA OPEN SPONSORSHIP

September 27, 2007

Well-known Mainland beer brewer Tsingtao Brewery was a major partner of the 2007 China Tennis Open, which took place in Beijing from the 10 to 23 of September.…