Deals

CHINA ARTS & ENTERTAINMENT FORM JV WITH UK THEATRE GROUP

September 27, 2007

The China Arts and Entertainment Group have finalised a joint venture agreement with Cameron Mackintosh, the UK based performing arts company behind West End and Broadway hits such…

ASUS BACKS WORLD GAMEMASTER TOURNAMENT

September 27, 2007

Computer technology company ASUS Tech is a major sponsor of the World GameMaster Tournament (WGT) which is held annually in China in seven cities over a six week…

TSINGTAO BREWERY COMMENTS ON CHINA OPEN SPONSORSHIP

September 27, 2007

Well-known Mainland beer brewer Tsingtao Brewery was a major partner of the 2007 China Tennis Open, which took place in Beijing from the 10 to 23 of September.…

FOOD AND BEVERAGE GROUP SPONSOR BADMINTON

September 27, 2007

Beijing Koufuju Food and Beverage Franchise Group showed its support for local badminton last month through the sponsorship of a West-Beijing competition known as the Koufuju Cup Badminton…

HEBEI WOMEN'S VOLLEYBALL TEAM SECURE APPAREL SPONSOR

September 27, 2007

Shanghai Bingjie Clothing has become a major sponsor of the Hebei Women's Volleyball Team and for the reminder of the season the company will receive branding on the…

CHAMBER OF COMMERCE BACK MAJOR DRAGON BOAT CUP

September 24, 2007

The Chamber of Commerce of Leliu Shunde Guangzhou has become the naming rights sponsor of the Leliu Dragon Boat Racing Cup and has contributed 6.38 million yuan to…

MERDINA BICYCLES SPONSORS FESTIVAL

September 24, 2007

Merida Bicycles (China) has become the major sponsor of the Yuanren Mountain Bike Festival, which will take place on 15-16 September, and as part of the deal will…

NINGXIA SPORTS LOTTERY BACK DESERT GAMES

September 24, 2007

China Sports Lottery has became the naming sponsor of 2007 National China First Desert Games, which were held at the Desert Sports Park of Shapotou Zhongwei Ningxia and…

SHANGRI-LA HOTEL SUPPORTS QINGDAO REGATTA

September 24, 2007

Qingdao Shangri-la Hotel and Resort Group was the naming sponsor of the Shangri-la Regatta, which took place on 9 September at the Qingdao Olympic Regatta Base. A spokesperson…

CCTV BACKS INTERCITY GAMES AS OLYMPICS APPROACH

September 24, 2007

China Central TV (CCTV) has become a major partner of the Sixth Intercity Games, which will be held in Wuhan from the 25 October 2007. As part of…