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JOHNSON & JOHNSON LEVERAGE GAMES THROUGH THE FAMILY ROOM
March 5, 2008
Conglomerate giant, Johnson & Johnson has unveiled more of its Beijing Olympic leveraging program announcing a new program run in conjunction with the US Olympics broadcaster NBC Olympics…
MCDONALDS TO SEND CHILDREN TO BEIJING
March 4, 2008
McDonald's has released further information about part of its Olympics marketing program which will see two hundred children sent to the Games as part of its program.
CCTV RELEASES BROADCAST RIGHTS
March 4, 2008
China Central Television (CCTV) has announced a partnership with MySpace China and Tudou.com to make broadcasts of the Beijing Olympics available online.
OMEGA TOUR GAINS NEW SPONSORSHIP
March 4, 2008
The Omega China Tour golf tournament has gained two new sponsors Dell computers and the Chengdu Lushan International Country Club.
ANGLO-CANTONESE PARTNERSHIP BRINGS CHELSEA FOOTBALL TO GUANGDONG TV
March 4, 2008
Guangdong TV Sports Channel has signed an agreement with Galleon Holdings and Britain's Chelsea Football Club to co-produce a reality football program to be known as Super Soccer…
POLICE PARTNERSHIP FEEDS ZHENGZHOU'S POOR
March 4, 2008
The Zhengzhou Police Department has teamed up with Xueyang Foods to provide aid to the city's most impoverished residents.
REIGNWOOD GROUP DOUBLES PINE VALLEY PRIZE MONEY
February 29, 2008
The Pine Valley Beijing Open golf tournament will be held 8-11 May at the Pine Valley Resort and Country Club.
HUAHONG GROUP TO SPONSOR SHANGHAI WORLD EXPO
February 29, 2008
The Huahong Group has this week become the Shanghai 2010 World Expo High-Level Sponsor of Ticketing.
GUANGYAO TAKES TWO MILLION FOR NAMING RIGHTS
February 29, 2008
Guangzhou's Super League (football) team, Guangyao were out in force at this week's press conference to announce a sponsorship addition for 2008.
HSBC SPONSORS LONDON EXHIBITION
February 29, 2008
HSBC is the sole sponsor of China Design Now, a major Chinese design exhibition to be held in the Victoria & Albert Museum, London.
