February 19, 2008
Australian football team Perth Glory will play three exhibition matches in China next month, coming up against teams from China's Super League.
February 19, 2008
Indian real estate giant DLF has bought naming rights to the Indian (cricket) Premier League.
February 19, 2008
Akshay Kumar is well known in India, not only as an avid martial arts enthusiast but also as an exponent of fitness and physical well-being. The actor has…
February 15, 2008
Under the sponsorship of Credit-Suisse, the New York Philharmonic Orchestra will tour Taipei, Kaohsiung, Hong Kong, Beijing and Shanghai.
February 15, 2008
With sponsorship records already falling in the lead up to the Beijing Olympics, it is expected that past sponsorship precedents will continue to be surpassed by Chinese and…
February 15, 2008
Motorcycle manufacturer Harley-Davidson has entered a multi-year sponsorship deal with the Milwaukee Bucks basketball team for their home games.
February 15, 2008
A scandal allegedly involving Hong Kong actor/singer Edison Chen and numerous female Hong Kong stars has caused sponsors to distance themselves from those involved.
February 15, 2008
In a press conference held on 14 February, the Shanghai East Asia Football Club announced a new deal with solar technology company Chaori.
February 13, 2008
Beijing-based consultancy R3 has announced plans to set up an Indian office and provide marketers and agencies consulting support on best practice in process and compensation. The company…
February 13, 2008
Some confusion on the sponsorship front for Korean baseball team, the Eighth Team, with executives from the club hinting that a major sponsorship deal was imminent. According to…