Deals

MALAYSIAN GOVERNMENT THREATEN TO WITHDRAW CYCLING FUNDING

January 16, 2008

The Malaysian government has announced that it will pull out its financial support of the Malaysian National Cycling Federation (MNCF) if certain targets and objectives are not met.

BEELINE BECOMES SPONSOR OF TAJIK OLYMPIC TEAM

January 16, 2008

Telecommunication company, Tacom, has become a sponsor of the Tajikistan's National Olympic Committee and will support the country's efforts in the Beijing Games later this year. As part…

CHINESE RIDERS SEEK SPONSORSHIP FOR BEIJING

January 15, 2008

China's Olympic equestrian team has been announced after five riders made the 1 January registration deadline.

ARGENTINE COMPANIES TO SUPPORT OLYMPIC TORCH RELAY

January 15, 2008

In an attempt to make their presence known in China, six Argentine companies are sponsoring the Olympic flame's visit to Argentina.

SURVEY SHOWS RESULTS FOR OLYMPIC MARKETING

January 15, 2008

Marketing initiatives that include Olympic themes increase campaign effectiveness. That is the assertion made by global market researcher Ipsos.In a survey conducted to measure the performance of Olympic…

KINGWAY PULLS OUT OF SUPER LEAGUE SPONSORSHIP

January 15, 2008

Kingway Beer has announced that it will end its sponsorship of the China Super League (CSL), claiming that sponsorship is unsustainable.

ALL STAR BASKETBALL BRINGS TOGETHER HIGH-PROFILE SPONSORS

January 15, 2008

The 2008 CBA All Star Weekend was hosted by the China Basketball Association (CBA) and Infront Sports & Media on 12-13 January.

CONTINENTAL BASKETBALL ASSOCIATION SIGNS DEAL WITH NEXXNOW

January 15, 2008

The US based Continental Basketball Association (CBA) has signed an agreement with media and marketing company NexxNow China. The agreement allows the NexxNow to produce, promote and distribute…

OGDEN IFC JOINS WITH LA-BASED COMPANY

January 10, 2008

Los Angeles-based sports and entertainment company, AEG, has announced it will form a new division with the Brisbane-based, Ogden IFC, to operate arenas, theatres, stadiums, convention and exhibition…