Deals

New Balance Continues Sponsorship of Modern Pentathlon in Beijing

December 7, 2007

Sports shoe and clothing manufacturer New Balance plans to continue its sponsorship of the Olympic Modern Pentathlon in Beijing as part of its move into mainland China.

Yao and Yi draw Chinese Support for the NBA

December 7, 2007

Chinese basketball stars Yao Ming and Yi Jianlian are drawing increasing dividends for their respective clubs, the Houston Rockets and Milwaukee Bucks.

KAPPA PARTNER MTV CHINA 'DANCE TO KILL'

December 7, 2007

Italy's sports apparel brand Kappa, has commented on its partnership with MTV Networks China and sponsorship of the network's MTV Dance To Kill, a dance competition series to…

SUNTECH POWER BACK SUCCESSFUL ENVIRONMENTAL EDUCATION PROGRAM

December 7, 2007

US based manufacturer of photovoltaic cells and modules, Suntech Power Holdings, has announced its support of The Green Long March initiative to promote increased understanding of environmental successes…

PROTOUR CYCLING COMING TO CHINA

December 7, 2007

Following the announcement that Australia will host the first non-European ProTour cycling event, International Cycling Union (UCI) president, Pat McQuaid, has said there are negotiations underway to have…

LENOVO TO DISCONTINUE OLYMPIC PARTNERSHIP

December 7, 2007

Mainland China's largest computer manufacturer, Lenovo said Tuesday that it would discontinue participation in The Olympic Partnership (TOP) program after next year's Beijing Olympic Games.

ING CELEBRATES 2007 F1 SPONSORSHIP SUCCESS

December 5, 2007

Dutch financial services giant ING has recently announced that its 2007 F1 sponsorship program has increased its global brand awareness and created a clear and positive perception of…

JB GROUP BACK HONG KONG WOMEN'S TENNIS

December 5, 2007

Diversified Indian company, JB Group, has finalised a sponsorship deal with The Hong Kong Tennis Patron's Association and will be the naming rights sponsor of the JB Group…

QI COMMENTS ON MOTORSPORT SPONSORSHIP

December 5, 2007

Malaysian-owned e-commerce company, QI, has provided an insight into its growing sponsorship portfolio in Asia. The company's director of investment management, Kuna Senathirajah, has said that their first…

AIRASIA PARTNER MALAYSIAN OLYMPIC COUNCIL

December 5, 2007

Low-cost carrier AirAsia will be the official airline of the Olympic Council of Malaysia (OCM) for 2007-2009, and will fly Malaysian contingents to sporting events at any of…