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KOREAN AIR FINALISED LOUVRE DEAL
February 20, 2008
Korean Air has recently finalised a six-year partnership with the world's most famous museum, the Louvre in Paris. As part of the deal, the Korean language will be…
STARHUB FINALISES UEFA BROADCAST DEAL
February 20, 2008
Singapore media organisation, StarHub has secured the exclusive broadcast rights for the 2008 UEFA European Football Championships which will be played in Austria and Switzerland, from 7 to…
MIZUNO WITHDRAWS TOKYO 2016 SPONSORSHIP
February 20, 2008
Japanese sporting equipment and apparel brand, Mizuno has pulled its sponsorship of Tokyo's bid for the 2016 Summer Olympic Games, citing an International Olympic Committee (IOC) ruling for…
SOHU GAINS AS OLYMPIC SPONSOR
February 19, 2008
Internet search engine Sohu.com has seen its fourth-quarter profit more than double, and says it expects its sponsorship of the Olympics to continue boosting its revenues.
AIR CHINA SUPPORTS CALIFORNIAN CULTURAL PROJECT
February 19, 2008
The Huntington Library, Art Collections, and Botanical Gardens in San Marino, CA, dedicated its new Chinese garden on Feb. 16.
PERTH GLORY TOUR CHINA
February 19, 2008
Australian football team Perth Glory will play three exhibition matches in China next month, coming up against teams from China's Super League.
DLF SPONSORS INDIAN CRICKET
February 19, 2008
Indian real estate giant DLF has bought naming rights to the Indian (cricket) Premier League.
ACTOR'S SPONSORSHIP SET TO REVIVE TRADITIONAL SPORT
February 19, 2008
Akshay Kumar is well known in India, not only as an avid martial arts enthusiast but also as an exponent of fitness and physical well-being. The actor has…
CREDIT-SUISSE SPONSORS ORCHESTRA'S CHINA-TOUR
February 15, 2008
Under the sponsorship of Credit-Suisse, the New York Philharmonic Orchestra will tour Taipei, Kaohsiung, Hong Kong, Beijing and Shanghai.
BEIJING SURPASSES SPONSORSHIP PRECEDENTS
February 15, 2008
With sponsorship records already falling in the lead up to the Beijing Olympics, it is expected that past sponsorship precedents will continue to be surpassed by Chinese and…
