Deals

JB GROUP SPONSORSHIP BEARS FRUIT FOR AUTO ITALIA

January 16, 2008

Diversified Indian company, JB Group's new sponsorship of the JB Group Classic Tennis Championship held in Hong Kong has already paid dividends for fellow event sponsor with Indian…

KIA MOTORS ALIGNS WITH US NBA

January 16, 2008

The US National Basketball Association (NBA) has announced an interesting new marketing partnership with Korean based Kia Motors. The auto manufacturer has partnered a new category which the…

BP CONTINUE RUGBY 7S PARTNERSHIP IN FIJI

January 16, 2008

Petroleum giant BP has provided $50,000 in sponsorship funding for the Fiji National 7s rugby union tournament which will be held later this month. As part of the…

CHINESE RIDERS SEEK SPONSORSHIP FOR BEIJING

January 15, 2008

China's Olympic equestrian team has been announced after five riders made the 1 January registration deadline.

ARGENTINE COMPANIES TO SUPPORT OLYMPIC TORCH RELAY

January 15, 2008

In an attempt to make their presence known in China, six Argentine companies are sponsoring the Olympic flame's visit to Argentina.

SURVEY SHOWS RESULTS FOR OLYMPIC MARKETING

January 15, 2008

Marketing initiatives that include Olympic themes increase campaign effectiveness. That is the assertion made by global market researcher Ipsos.In a survey conducted to measure the performance of Olympic…

KINGWAY PULLS OUT OF SUPER LEAGUE SPONSORSHIP

January 15, 2008

Kingway Beer has announced that it will end its sponsorship of the China Super League (CSL), claiming that sponsorship is unsustainable.

ALL STAR BASKETBALL BRINGS TOGETHER HIGH-PROFILE SPONSORS

January 15, 2008

The 2008 CBA All Star Weekend was hosted by the China Basketball Association (CBA) and Infront Sports & Media on 12-13 January.

CONTINENTAL BASKETBALL ASSOCIATION SIGNS DEAL WITH NEXXNOW

January 15, 2008

The US based Continental Basketball Association (CBA) has signed an agreement with media and marketing company NexxNow China. The agreement allows the NexxNow to produce, promote and distribute…

OGDEN IFC JOINS WITH LA-BASED COMPANY

January 10, 2008

Los Angeles-based sports and entertainment company, AEG, has announced it will form a new division with the Brisbane-based, Ogden IFC, to operate arenas, theatres, stadiums, convention and exhibition…