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UNIONS PRESSURE AIRLINE TO BOYCOTT TELEVISION PROGRAM SPONSORSHIP
January 30, 2008
Media sponsorship controversy in Thailand as the country's labour union lobbies Thai airways to withdraw sponsorship or use its corporate weight to influence an airline sponsored television program…
BRIDGESTONE TO EXPAND IN CHINA
January 30, 2008
Japanese Tire manufacturer has signaled its intention to significantly increase its retail presence in China which could see the brand also increase its need to further develop its…
CANNON SPONSORS CHINA SUPER LEAGUE
January 29, 2008
The Cannon Group have offered 36 million RMB for naming rights to the China (football) Super League.
BASEBALL MAKES INROADS INTO CHINA
January 29, 2008
The Los Angeles Dodgers will travel to Beijing to play the San Diego Padres in an exhibition match to promote baseball in China.
CATHAY PACIFIC CONTINUES NEW YEAR'S PARTNERSHIP IN HONG KONG
January 29, 2008
The 2008 Cathay Pacific International Chinese New Year Night Parade will be held on Lunar New Year's Day (7 February) in Hong Kong.The event will feature local and…
NEW RESEARCH SHOWS INCREASED SUPPORT FOR OLYMPIC SPONSORS
January 29, 2008
The latest results from Olympic-related research conducted by R3 and CSM Media Research show a rise in Chinese public interest in the Olympics, and increased support for Olympic…
HONGXING ERKE SPONSORS TABLE TENNIS PRO TOUR
January 29, 2008
China's fastest-growing sporting goods manufacturer, Hongxing Erke, singed a contract for three events of the International Table Tennis Federation (ITTF) Pro Tour.
ASTRAZENECA BECOMES MAJOR SPONSOR OF SHANGHAI EXPO
January 29, 2008
AstraZeneca China has become a major sponsor of the British pavilion at the Shanghai Expo 2010.
YANJING OFFER CASH INCENTIVES FOR GOLD MEDALS
January 24, 2008
The Yanjing Beer Group plan to reward Chinese gold medalists in Beijing by offering cash incentives for winning medals.
BRIDGESTONE SUPPORT LOCAL WOMEN'S VOLLEYBALL
January 24, 2008
At a recent ceremony held in Tianjin, international tire manufacturer Bridgestone presented the Tianjin Women's Volleyball Team with a Check for 200 thousand RMB.
