January 16, 2008
Diversified Indian company, JB Group's new sponsorship of the JB Group Classic Tennis Championship held in Hong Kong has already paid dividends for fellow event sponsor with Indian…
January 16, 2008
The US National Basketball Association (NBA) has announced an interesting new marketing partnership with Korean based Kia Motors. The auto manufacturer has partnered a new category which the…
January 16, 2008
Petroleum giant BP has provided $50,000 in sponsorship funding for the Fiji National 7s rugby union tournament which will be held later this month. As part of the…
January 15, 2008
China's Olympic equestrian team has been announced after five riders made the 1 January registration deadline.
January 15, 2008
In an attempt to make their presence known in China, six Argentine companies are sponsoring the Olympic flame's visit to Argentina.
January 15, 2008
Marketing initiatives that include Olympic themes increase campaign effectiveness. That is the assertion made by global market researcher Ipsos.In a survey conducted to measure the performance of Olympic…
January 15, 2008
Kingway Beer has announced that it will end its sponsorship of the China Super League (CSL), claiming that sponsorship is unsustainable.
January 15, 2008
The 2008 CBA All Star Weekend was hosted by the China Basketball Association (CBA) and Infront Sports & Media on 12-13 January.
January 15, 2008
The US based Continental Basketball Association (CBA) has signed an agreement with media and marketing company NexxNow China. The agreement allows the NexxNow to produce, promote and distribute…
January 10, 2008
Los Angeles-based sports and entertainment company, AEG, has announced it will form a new division with the Brisbane-based, Ogden IFC, to operate arenas, theatres, stadiums, convention and exhibition…