December 7, 2007
The Sports Bureau of Chengdu, Sichuan Province has established a partnership program to better manage the way sports in the city are sponsored.
December 7, 2007
Sports shoe and clothing manufacturer New Balance plans to continue its sponsorship of the Olympic Modern Pentathlon in Beijing as part of its move into mainland China.
December 7, 2007
Chinese basketball stars Yao Ming and Yi Jianlian are drawing increasing dividends for their respective clubs, the Houston Rockets and Milwaukee Bucks.
December 7, 2007
Italy's sports apparel brand Kappa, has commented on its partnership with MTV Networks China and sponsorship of the network's MTV Dance To Kill, a dance competition series to…
December 7, 2007
US based manufacturer of photovoltaic cells and modules, Suntech Power Holdings, has announced its support of The Green Long March initiative to promote increased understanding of environmental successes…
December 7, 2007
Following the announcement that Australia will host the first non-European ProTour cycling event, International Cycling Union (UCI) president, Pat McQuaid, has said there are negotiations underway to have…
December 7, 2007
Mainland China's largest computer manufacturer, Lenovo said Tuesday that it would discontinue participation in The Olympic Partnership (TOP) program after next year's Beijing Olympic Games.
December 7, 2007
With Lenovo's discontinuation of TOP participation comes reports that its largest competitor will assume its former role.
December 5, 2007
Port Moresby based PNG Power has provided K25,000 in sponsorship funding for the inaugural Air Niugini Pacific Sevens rugby tournament.
December 5, 2007
The Vietnam Football Federation (VFF) has finalised a deal with insurance company, PetroVietnam Insurance, which will see the insurer provide injury cover to the men's senior national and…