January 16, 2008
Telecommunication company, Tacom, has become a sponsor of the Tajikistan's National Olympic Committee and will support the country's efforts in the Beijing Games later this year. As part…
January 16, 2008
South Korean company, The Korean Technology Company, has provided over $200,000 in sponsorship funding to the Cambodian football association.
January 16, 2008
Total Sports Asia has been appointed as the Japanese representatives of new worldwide mixed martial arts organization, M-1 Global. In addition to developing a licensing program for M-1…
January 16, 2008
The Viet Nam Football Federation has finalsied a VND12 billion (US$747,000) sponsorship deal with PetroViet Nam Gas Corporate, with the company to become a major partner of the…
January 15, 2008
The US based Continental Basketball Association (CBA) has signed an agreement with media and marketing company NexxNow China. The agreement allows the NexxNow to produce, promote and distribute…
January 15, 2008
China's Olympic equestrian team has been announced after five riders made the 1 January registration deadline.
January 15, 2008
In an attempt to make their presence known in China, six Argentine companies are sponsoring the Olympic flame's visit to Argentina.
January 15, 2008
Marketing initiatives that include Olympic themes increase campaign effectiveness. That is the assertion made by global market researcher Ipsos.In a survey conducted to measure the performance of Olympic…
January 15, 2008
Kingway Beer has announced that it will end its sponsorship of the China Super League (CSL), claiming that sponsorship is unsustainable.
January 15, 2008
The 2008 CBA All Star Weekend was hosted by the China Basketball Association (CBA) and Infront Sports & Media on 12-13 January.