Deals

CHINA'S 'NOODLE WARS' INTENSIFY IN LEAD-UP TO OLYMPICS

February 26, 2008

China's big three in instant noodle production are in the midst of a battle for control of the nations 6.6 billion RMB market.

LENOVO TO HOLD OLYMPIC CHARITY AUCTION

February 26, 2008

To mark the six-month countdown to the Beijing Olympics, torch relay sponsor and member of TOP, Lenovo has this month begun an online charity fund-raising auction in the…

HSBC TO BACK NEW ASIAN FIVE NATIONS RUGBY

February 26, 2008

The Hong Kong Shanghai Banking Corporation (HSBC) last Thursday announced its intention to sponsor the newly created Asian Five Nations rugby tournament.

US TEAM SHOWS NO CONFIDENCE IN BEIJING FOOD

February 26, 2008

In recent weeks Beijing authorities have outlined an elaborate system to ensure food safety during the 2008 Olympics.

LI NING TO SPONSOR US TABLE TENNIS TEAM

February 26, 2008

China's number one sports shoe and clothing company, Li Ning this month signed a deal with USA Table Tennis to sponsor the national team for the next five…

NIKON SPONSORS DIVING WORLD CUP

February 26, 2008

The Diving World Cup was held from the 19 -25 February at Beijing's 'Water Cube' aquatic stadium.

HOTEL CHAIN SPONSORS CHINA-CUBA VOLLEYBALL MATCH

February 22, 2008

A match between the Chinese National Women's Volleyball Team and their Cuban counterparts will be held on the 2 March in Hangzhou.

PEAK BRINGS WNBA TO CHINA

February 22, 2008

Fujian sports shoe and clothing manufacturer Peak has become the first ever Chinese sponsor of the Women's (US) National Basketball Association the WNBA.

BRITISH AIRWAYS SPONSORS ENVIRONMENTAL PROJECTS IN CHINA

February 22, 2008

British Airways this month unveiled a new plan to reduce its carbon footprint.

BOCOG ANNOUNCES MARKETING PROGRESS

February 22, 2008

The Beijing Organising Committee for the Games of the XXIX Olympiad (BOCOG) has made remarkable progress in its marketing program, Yuan Bin, director of BOCOG's Marketing Department announced…