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Cannon and The Star Secure Broad Access to Younger Demographic
June 26, 2008
Canon Marketing Malaysia, in association The Star newspaper will provide 10 thousand copies of the newspaper to school students in Malaysia's Klang Valley.
Idea Cellular Sponsors India-Sri Lanka Series
June 26, 2008
Sports broadcaster Ten Sports has signed an agreement with telco Idea Cellular to sponsor the up-coming India-Sri Lanka cricket series to be played over five weeks in Sri…
HKSTP Sponsors Business Weekly Awards
June 26, 2008
The Hong Kong Science and Technology Parks Corporation has become a sponsor of the Business Weekly Awards.
Ao Kang Creates Cheer Squad for Liu Xiang
June 25, 2008
Sports shoe brand Ao Kang has this week conducted an Olympic promotion in Wenzhou, China's shoe-manufacturing capital.
Wanmei Sponsors Malaysian Tribute to Beijing Olympics
June 25, 2008
Representatives of the Malaysian artistic community this week flew to Beijing to present the Beijing Olympic Committee with an Olympic-themed artistic scroll. Created as part of the ‘Harmonious…
First Official Vehicles Provided for Asian Games
June 25, 2008
The Asian Games Organising Committee this week announced that the Guangzhou Automobile Group will be the official provider of vehicles for the 2010 Guangzhou Asian Games.
Bank of China Supports National Theatre and Mid-Autumn Concert
June 25, 2008
The Bank of China this week signed a strategic cooperation agreement to become the exclusive sponsor of China's national Mid-Autumn Concert from 2008-2010.
New Survey Shows Positive Results for Olympic Sponsors
June 25, 2008
A new survey by CTR Market Research indicates that seventy per cent of Chinese consumers consider Olympic sponsorship a positive endorsement of a company's products.
BHP Builds Relationships Under Olympic Banner
June 21, 2008
BHP this month organised an ‘Olympic’ basketball match between its employees in China and one of its key Chinese customers. The match made up only part of a…
Goodbaby Sponsors Counselling Camp for Quake Victims
June 21, 2008
The Goodbaby Group is sponsoring a summer camp for young victims of the Sichuan Earthquake in Shanghai.
