Deals

KIA EXPANDS BASKETBALL SPONSORSHIPS IN THE US

February 27, 2008

Kia Motors has increased its presence in the US basketball's National Basketball Association through sponsorship of more than half (16 teams) of the NBA league.

HERO HONDA BACK IPL CRICKET

February 27, 2008

Long time sports sponsor Hero Honda has become a sponsor of the new Indian Premier League Twenty20 cricket tournament, the deal considered a natural step after the company's…

US TEAM SHOWS NO CONFIDENCE IN BEIJING FOOD

February 26, 2008

In recent weeks Beijing authorities have outlined an elaborate system to ensure food safety during the 2008 Olympics.

LI NING TO SPONSOR US TABLE TENNIS TEAM

February 26, 2008

China's number one sports shoe and clothing company, Li Ning this month signed a deal with USA Table Tennis to sponsor the national team for the next five…

NIKON SPONSORS DIVING WORLD CUP

February 26, 2008

The Diving World Cup was held from the 19 -25 February at Beijing's 'Water Cube' aquatic stadium.

CHINA'S 'NOODLE WARS' INTENSIFY IN LEAD-UP TO OLYMPICS

February 26, 2008

China's big three in instant noodle production are in the midst of a battle for control of the nations 6.6 billion RMB market.

LENOVO TO HOLD OLYMPIC CHARITY AUCTION

February 26, 2008

To mark the six-month countdown to the Beijing Olympics, torch relay sponsor and member of TOP, Lenovo has this month begun an online charity fund-raising auction in the…

HSBC TO BACK NEW ASIAN FIVE NATIONS RUGBY

February 26, 2008

The Hong Kong Shanghai Banking Corporation (HSBC) last Thursday announced its intention to sponsor the newly created Asian Five Nations rugby tournament.