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HERO HONDA EXTEND IPL DEAL
March 12, 2008
Further to reports on Hero Honda's sponsorship of the inaugural Indian Premier League Twenty20, the company has announced that it will extend its sponsorship to cover five years,…
FORM COMES BEFORE STYLE FOR CHINESE CONSUMERS
March 11, 2008
Olympic sponsor Adidas has alienated Chinese consumers by introducing a range of sports bags and polo shirts emblazoned with a melding of the Chinese flag and the Adidas…
TORCH RELAY GAINS GREEN SUPPORT ON MAINLAND
March 11, 2008
The Volkswagen Group, comprising of Volkswagen, Shanhai Volkswagen, and FAW-Volkswagen have become the official supplier of vehicles for the Chinese leg of the Olympic Torch relay.
YAO PLANS COME-BACK IN TIME FOR OLYMPICS
March 11, 2008
To the great relief of his sponsors, Yao Ming has announced his intention to return to basketball in time for the Beijing Olympics.
NETEASE MAY SPONSOR 2010 ASIAN GAMES
March 11, 2008
The 16th Asian Games are planned for Guangzhou in 2010, and rumours have emerged that the event may be sponsored by Chinese web portal NetEase.
NEW CHARITY SECURES FOXCONN SPONSORSHIP
March 7, 2008
A new charitable fund for impoverished women and children has been established in Shenzhen by the Shenzhen Women's Federation (SWF).
FIREFLY LIGHTING BRINGS ENVIRONMENTAL EDUCATION TO FUJIAN
March 7, 2008
The Firefly Lighting Co. will sponsor an ecological park aimed at providing environmental education to families in Southern China.
VOLKSWAGEN PROMOTES GREEN OLYMPIC MESSAGE
March 7, 2008
Olympic sponsor Volkswagen has established an environmental education campaign, to be known as the Green Future Environmental Education Initiative.
L.A. GALAXY FAILS TO HIT SHANGHAI RADAR
March 7, 2008
US football team LA Galaxy this week played an exhibition match against China division one team Shanghai East Asia Hong Kong United (East Asia).
SHENZHEN FC RELUCTANT TO RENEW SPONSORSHIP
March 7, 2008
Last year's Shenzhen Football Club sponsor Xiangxue Pharmaceutical this week offered the club a new sponsorship contract, however after a year of poor performance and questionable management, the…
