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HERO HONDA BACK IPL CRICKET
February 27, 2008
Long time sports sponsor Hero Honda has become a sponsor of the new Indian Premier League Twenty20 cricket tournament, the deal considered a natural step after the company's…
JAPANESE COMPANIES FLOCK TO PAN PACIFIC
February 27, 2008
A string of sponsorship deals from Japanese companies has helped the Pan Pacific Championships break the seven figure sponsorship budget for this year's event held in Honolulu. Japanese…
US TEAM SHOWS NO CONFIDENCE IN BEIJING FOOD
February 26, 2008
In recent weeks Beijing authorities have outlined an elaborate system to ensure food safety during the 2008 Olympics.
LI NING TO SPONSOR US TABLE TENNIS TEAM
February 26, 2008
China's number one sports shoe and clothing company, Li Ning this month signed a deal with USA Table Tennis to sponsor the national team for the next five…
NIKON SPONSORS DIVING WORLD CUP
February 26, 2008
The Diving World Cup was held from the 19 -25 February at Beijing's 'Water Cube' aquatic stadium.
CHINA'S 'NOODLE WARS' INTENSIFY IN LEAD-UP TO OLYMPICS
February 26, 2008
China's big three in instant noodle production are in the midst of a battle for control of the nations 6.6 billion RMB market.
LENOVO TO HOLD OLYMPIC CHARITY AUCTION
February 26, 2008
To mark the six-month countdown to the Beijing Olympics, torch relay sponsor and member of TOP, Lenovo has this month begun an online charity fund-raising auction in the…
HSBC TO BACK NEW ASIAN FIVE NATIONS RUGBY
February 26, 2008
The Hong Kong Shanghai Banking Corporation (HSBC) last Thursday announced its intention to sponsor the newly created Asian Five Nations rugby tournament.
HOTEL CHAIN SPONSORS CHINA-CUBA VOLLEYBALL MATCH
February 22, 2008
A match between the Chinese National Women's Volleyball Team and their Cuban counterparts will be held on the 2 March in Hangzhou.
PEAK BRINGS WNBA TO CHINA
February 22, 2008
Fujian sports shoe and clothing manufacturer Peak has become the first ever Chinese sponsor of the Women's (US) National Basketball Association the WNBA.
