May 31, 2008
Panasonic this week formerly announced its partnership with BOCOG for the duration of this year's Paralympic Games.
May 31, 2008
As part of its strategy to capitalise on Chinese national pride this Olympic year, Pepsi launched its 'Love China' marketing campaign in Fuzhou Province.At various large scale Pepsi…
May 27, 2008
Olympic ticketing provider, Ticketmaster has this week announced it expects all Olympic events to be sold out before the beginning of the Games this August.
May 27, 2008
Shenzhen Football Club, general manager, Meng Qingsen this week joined with Ruike Sport executives to announce that Shenzhen has become the China Super League's first team to wear…
May 27, 2008
The 2008 Machinery Manufacturing Industry Working Conference was held this month in Beijing, and was sponsored by the Extech Information Technology Company.Extech acted as both the strategic cooperative…
May 27, 2008
The Pin Group has signed an agreement to sponsor China's National Swimming Team.
May 27, 2008
Olympic sponsor, Yanjing Beer has teamed up with China Central Television's Olympic Network to create a program covering the progress of the Olympic torch throughout China.
May 26, 2008
Olympic sponsor Lenovo, the world's number four producer of personal computers this week announced its net profit from the first quarter has more than doubled as a result…
May 26, 2008
China this week defended foreign companies accused by some Chinese citizens of not contributing enough to the earthquake relief effort, despite profiting from doing business in the country.
May 26, 2008
The Beijing Office of branding company ABT has conducted its first pre-Olympic marketing event for Snickers chocolate bars in China.