Deals

SPONSORS LOSE CONFIDENCE IN CANTO-POP ROYALTY

February 15, 2008

A scandal allegedly involving Hong Kong actor/singer Edison Chen and numerous female Hong Kong stars has caused sponsors to distance themselves from those involved.

SHANGHAI EAST ASIA FINDS NEW SPONSOR

February 15, 2008

In a press conference held on 14 February, the Shanghai East Asia Football Club announced a new deal with solar technology company Chaori.

BIG CHANGES AND NEW SPONSORS FOR SLINGERS

February 13, 2008

Singapore based Australian National Basketball League (NBL) club, the Singapore Slingers, have announced a raft of changes and a new sponsor in an attempt to ignite support for…

EXPERIENTIAL MARKETING ON THE RISE SAY JACK MORTON

February 13, 2008

A marketing survey has suggested marketing spend on experiential marketing will increase significantly in 2008. A new survey, conducted by US based events company Jack Morton Worldwide, has…

SAIL TO SPONSOR NEW INDIAN GOLF OPEN

February 13, 2008

India's largest steel producer, Steel Authority of India (SAIL), will be the major sponsor of the SAIL Open Golf Championship 2008 to be played at Jaypee Greens, Noida…

LANGUAGE LEARNING PROGRAM SPONSORS SWIMMERS

February 13, 2008

Olympic swimming sensations, Michael Phelps, Ian Crocker and Katie Hoff, have all finalised sponsorship deals with renowned language learning program, Rosetta Stone, and will be busy learning Chinese…

INAUGURAL ASIAN BEACH GAMES FINALISES APPAREL DEAL

February 13, 2008

Approximately US$32 million has been spent on the inaugural Asian Beach Games which will be held in Bali in October 2008. The event has already secured some funding…

R3 EXPAND OFFERING TO INDIA

February 13, 2008

Beijing-based consultancy R3 has announced plans to set up an Indian office and provide marketers and agencies consulting support on best practice in process and compensation. The company…

EIGHTH TEAM ABOUT TO ANNOUNCE MAJOR PARTNER

February 13, 2008

Some confusion on the sponsorship front for Korean baseball team, the Eighth Team, with executives from the club hinting that a major sponsorship deal was imminent. According to…