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VOLVO OCEAN RACE APPOINT SPORTS MARKETING SURVEYS
April 2, 2008
UK based sponsorship research outfit, Sports Marketing Surveys, has been appointed by global yacht racing series, the Volvo Ocean Race to provide comprehensive media monitoring services. As part…
'CHINA NOW' STRENGTHENS FOOTBALL LINKS WITH BEIJING
April 1, 2008
China Now, the UK's largest ever festival of Chinese culture will work with ClubFootball, Beijing's biggest football network, to take 16 young players to Britain in the lead-up…
ENDANGERED SPECIES GAINS THE HELP OF 3M
April 1, 2008
Diversified technology company 3M is currently undertaking a program to help save the endangered Przewalski's horse.
HUASEN SPONSORS NATIONAL TENNIS TEAM
April 1, 2008
Huasen Health International Group has signed an agreement to sponsor the Chinese National Tennis Team.
JIUHE SPONSORS NATIONAL SHOOTING TEAM
April 1, 2008
The National Bureau of Sports Shooting Sports Management Centre, the Chinese Shooting Association and Beijing Jiuhe Foods Co. Ltd. came together last week to hold the "Jiuge Foods…
HAIER STEPS UP OLYMPIC MARKETING CAMPAIGN
April 1, 2008
Olympic sponsor, Haier Group, have appointed DDB and Initiative Media to promote the company's sponsorship in China.
SEAGATE PROMOTES ENVIRONMENTAL EDUCATION
March 28, 2008
Seagate Technology has increased its participation in environmental CSR by announcing a new education program.
CHENGDU FOOTBALL FINDS PRINCIPAL SPONSOR
March 28, 2008
Mediag Science and Technology Company has become the principal sponsor of the Chengdu Xie Fei Lian Football Club.
OGILVY SURVEY INDICATES GROWING EXCITEMENT IN CHINA
March 28, 2008
The Ogilvy Group in China have released the results of a survey investigating the attitude of Chinese citizens towards the Olympics.
LENOVO SATISFIED WITH TORCH PROGRESS
March 28, 2008
The tour of Lenovo's 'Lucky Cloud' Olympic Torch began on Monday with the ceremonial lighting of the Olympic flame in Greece.
