Deals

DENSO ANNOUNCE 2008 MOTORSPORT STRATEGY

March 20, 2008

Japanese technology company, Denso Corporate, has announced its motor sport sponsorship strategy for 2008. The company said it will continue to sponsor teams participating in the world's top…

STATE STREET BACK RED SOX JAPANESE BROADCAST

March 20, 2008

Global financial services company, State Street, will be a broadcast sponsor of the Red Sox Major League Baseball's season opening match in Japan. The company said it has…

PEPSI FINALISE IPL DEAL

March 20, 2008

The Indian Premier League has secured beverage giant, Pepsi as its official beverage partner for the next five years. As part of the $12.5 million deal, Pepsi, will…

SC GLOBAL BACK CARRERA CUP ASIA SINGAPORE ROUND

March 20, 2008

Property development company, SC Global Developments has become the title sponsor of the Singapore round of the Porsche Carrera Cup Asia series. The Singapore round will be a…

SUPER LEAGUE NAMING RIGHTS MAY ALREADY BE TAKEN

March 18, 2008

Talk in Beijing has turned to football sponsorship and possibilities for naming rights to the Super League.As the Chinese Football Association calls together club managers to discuss the…

SRIXON TO SPONSOR CHINESE GOLFERS

March 18, 2008

Golfing brand Srixon plans to expand its sponsorship-base in order to gain a larger portion of the Chinese market.

GUINNESS TAKES ON CHINESE RUGBY

March 18, 2008

Diageo and the China Rugby Association have this week announced that the Guinness brand will become the association's official beer sponsor and the official beer sponsor of the…