Deals

KOREAN AIR FINALISED LOUVRE DEAL

February 20, 2008

Korean Air has recently finalised a six-year partnership with the world's most famous museum, the Louvre in Paris. As part of the deal, the Korean language will be…

STARHUB FINALISES UEFA BROADCAST DEAL

February 20, 2008

Singapore media organisation, StarHub has secured the exclusive broadcast rights for the 2008 UEFA European Football Championships which will be played in Austria and Switzerland, from 7 to…

ACTOR'S SPONSORSHIP SET TO REVIVE TRADITIONAL SPORT

February 19, 2008

Akshay Kumar is well known in India, not only as an avid martial arts enthusiast but also as an exponent of fitness and physical well-being. The actor has…

SOHU GAINS AS OLYMPIC SPONSOR

February 19, 2008

Internet search engine Sohu.com has seen its fourth-quarter profit more than double, and says it expects its sponsorship of the Olympics to continue boosting its revenues.

AIR CHINA SUPPORTS CALIFORNIAN CULTURAL PROJECT

February 19, 2008

The Huntington Library, Art Collections, and Botanical Gardens in San Marino, CA, dedicated its new Chinese garden on Feb. 16.

PERTH GLORY TOUR CHINA

February 19, 2008

Australian football team Perth Glory will play three exhibition matches in China next month, coming up against teams from China's Super League.

DLF SPONSORS INDIAN CRICKET

February 19, 2008

Indian real estate giant DLF has bought naming rights to the Indian (cricket) Premier League.

CREDIT-SUISSE SPONSORS ORCHESTRA'S CHINA-TOUR

February 15, 2008

Under the sponsorship of Credit-Suisse, the New York Philharmonic Orchestra will tour Taipei, Kaohsiung, Hong Kong, Beijing and Shanghai.

BEIJING SURPASSES SPONSORSHIP PRECEDENTS

February 15, 2008

With sponsorship records already falling in the lead up to the Beijing Olympics, it is expected that past sponsorship precedents will continue to be surpassed by Chinese and…