Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
IMG Signs 20-Year Deal With CCTV
August 7, 2008
China Central Television (CCTV) has signed with IMG Worldwide in a deal set to provide exclusive marketing rights for the next twenty years.
Li Ning Passes Adidas in Race for Recognition
August 7, 2008
The creative marketing tactics of Chinese sportswear brand Li Ning seem to be paying off, with a recent poll putting them ahead of Adidas in sponsorship recognition.
Rogge: Revenue to Exceed Estimates
August 7, 2008
IOC president Jacques Rogge this week announced that broadcasting revenues for the 2009-2012 four-year cycle have already exceeded previous estimates.
Companies Capitalise on Beijing's Flag Frenzy
August 7, 2008
As Beijing residents display Chinese flags en masse throughout the city, demand for flags in the capital has increased thirty-fold. Two companies to capitalise on the increased demand…
Jie Fengcan's Sponsorship
August 1, 2008
Eton schoolboy Alex Hua Tian was the first Chinese rider to be registered with the International Federation for Equestrian Sports (FEI) and is set to become China's first…
VISA Awarded Monopoly Over Olympic Venues
August 1, 2008
BOCOG this week announced that only the VISA credit card will be acceptable in Olympic facilities and venues as the Games' only official electronic payment brand and payment…
Mind Sports Seek Sponsorship in Pakistan
August 1, 2008
The Mind Sports Association of Pakistan (MSAP) is searching for sponsors for the Indonesian and Chinese competitors in its inaugural Mind Sports Games, to be staged in Karachi…
Sponsor Slams Chinese Suppliers
August 1, 2008
Olympic sponsor Coca-Cola this week announced that two thirds of its suppliers in China are not compliant with company policies regarding issues such as workers' rights and the…
Slingers' Asian Focus Set to Lure Sponsors
August 1, 2008
The Singapore Slingers have pulled out of competition in the Australian National Basketball League (NBL) citing rising fuel and transportation costs. The club hopes to increase its relevance…
Kia Extends Partnership with Rafael Nadal
August 1, 2008
Korean car manufacturer Kia Motors Corporation has announced the extension of a partnership with its global brand ambassador, Rafael Nadal. The agreement between Kia and reigning Wimbledon champion,…
