Deals

Samsung's Partnerships Extend to 2016

June 27, 2008

Samsung China's marketing vice-president Qu Jingdong this week divulged to economics and business reporters from Baidu.com that Samsung has already signed Olympic partnership agreements extending until 2016 and…

ING Sponsors Asian Football Association

June 26, 2008

Dutch international bank ING this week signed a four-year sponsorship agreement with the Asian Football Association. The agreement will take effect this September and will be effective until…

World Sport Group Brings New Life to Thai Open

June 26, 2008

After a three-year hiatus due to lack of sponsorship, the Thailand Open golf tournament is set to return in 2009.

Cannon and The Star Secure Broad Access to Younger Demographic

June 26, 2008

Canon Marketing Malaysia, in association The Star newspaper will provide 10 thousand copies of the newspaper to school students in Malaysia's Klang Valley.

Idea Cellular Sponsors India-Sri Lanka Series

June 26, 2008

Sports broadcaster Ten Sports has signed an agreement with telco Idea Cellular to sponsor the up-coming India-Sri Lanka cricket series to be played over five weeks in Sri…

HKSTP Sponsors Business Weekly Awards

June 26, 2008

The Hong Kong Science and Technology Parks Corporation has become a sponsor of the Business Weekly Awards.

First Official Vehicles Provided for Asian Games

June 25, 2008

The Asian Games Organising Committee this week announced that the Guangzhou Automobile Group will be the official provider of vehicles for the 2010 Guangzhou Asian Games.

Bank of China Supports National Theatre and Mid-Autumn Concert

June 25, 2008

The Bank of China this week signed a strategic cooperation agreement to become the exclusive sponsor of China's national Mid-Autumn Concert from 2008-2010.

New Survey Shows Positive Results for Olympic Sponsors

June 25, 2008

A new survey by CTR Market Research indicates that seventy per cent of Chinese consumers consider Olympic sponsorship a positive endorsement of a company's products.

Ao Kang Creates Cheer Squad for Liu Xiang

June 25, 2008

Sports shoe brand Ao Kang has this week conducted an Olympic promotion in Wenzhou, China's shoe-manufacturing capital.