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Major new sport retailer formed after mega merger
May 31, 2008
A new national sports retailer has emerged in China and has been formed through the merger of four of the country's leading regional sporting retailers. The companies, Shanghai…
McDonald's Changes Marketing Tack
May 31, 2008
Since the launch of its sponsorship in 2005, McDonald's has centred its Olympic marketing campaign around concepts of unity and bringing people together to celebrate the Games. In…
New Rules Force Advertisers to Abandon Contracts
May 31, 2008
With locals and multinationals all striving to gain exposure this coming Olympics, BOCOG has taken the extreme measure of invalidating all advertising contracts signed within the last year.
Panasonic Announces Paralympic Sponsorship
May 31, 2008
Panasonic this week formerly announced its partnership with BOCOG for the duration of this year's Paralympic Games.
Drink Pepsi, Love China
May 31, 2008
As part of its strategy to capitalise on Chinese national pride this Olympic year, Pepsi launched its 'Love China' marketing campaign in Fuzhou Province.At various large scale Pepsi…
Mazda to back Japanese All Stars
May 31, 2008
Japanese auto manufacturer, Mazda will be the major sponsor of two Nippon Professional Baseball Association All-Star Games to be played at Kyocera Dome Osaka on July 31 and…
Technology company to nurture chess in Vietnam
May 31, 2008
The Vietnamese based Information Technology and Telecommunications FPT Corporation has finalised an agreement with the Viet Nam Chess Federation (VCF) and will become a major sponsor of the…
Hotel group back UAE first Volleyball International
May 31, 2008
United Arab Emirates based hotel, tourism, transport and catering group, Abu Dhabi National Hotels (ADNH), will be a major sponsor of the Abu Dhabi International Women's Volleyball Tournament…
World Expo Shanghai appoint online technology partner
May 31, 2008
Organisers of World Expo Shanghai 2010 have appointed technology company Tencent Inc as its major online partner. As part of the agreement, Tencent will develop online interactive platforms,…
Ticketmaster Expects Games to be Sold Out
May 27, 2008
Olympic ticketing provider, Ticketmaster has this week announced it expects all Olympic events to be sold out before the beginning of the Games this August.
