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Broadcasters well ahead for IPL
April 25, 2008
Sony Entertainment Television (India) and World Sports Group are already reaping rewards from their association with the inaugural Indian Premier League, with reports saying the partners having already…
Coke comments on Olympic torch relay
April 25, 2008
Global beverage giant Coca Cola has indicated that it supports the Olympic Torch Relay as it continues its journey amidst protests.
AVIVA renews Singapore Open deal
April 25, 2008
Sources say that financial services company, Aviva, has renewed its naming rights sponsorship of the Singapore Open (badminton) for a further two years.
Media monitors open SE Asia HQ
April 25, 2008
Media intelligence company, Media Monitors, has launched Asia Media Monitors and will have its South East Asia operations headquartered in Kuala Lumpur.
Nokia likely to seek sponsorships in Sri Lanka
April 25, 2008
Nokia has said that Sri Lanka will continue to be considered as an emerging marketing for the mobile telephone giant and that the company is committed to engagement…
Pingyao Government Prohibits Non-Sponsor Advertising
April 22, 2008
In preparation for the arrival of the Olympic Torch, the government of Pingyao in Shanxi Province is conducting a major clean-up of the city centre and the torch…
Grace Pearl Produces Olympic Shells
April 22, 2008
Zhejiang-based Grace Pearl has found a novel way to maximise the impact of its Olympic sponsorship growing the Beijing Olympic emblem into the shells they produce.When the company…
Beijing Fisheries - Unsung Sponsors of Olympic Games
April 22, 2008
Over 500 seafood traders in Beijing agreed on Friday to forfeit profits on sales between now and June to control soaring food prices in the lead up to…
Volkswagen Uses Olympic Branding to Market Cars
April 22, 2008
Volkswagen is making the most of its status as Olympic sponsor by showcasing four Olympic-themed cars at a recent international auto show.
Sponsorships Come to the Fore at Canton Fair
April 22, 2008
Canton Fair export product expo is currently in full swing in the southern City of Guangzhou and visitors are being met with more sponsorship marketing than ever before.The…
