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Adidas scales back Olympic program
May 22, 2008
Footwear and sports apparel giant, adidas, is understood to have scaled back its Beijing Olympics marketing program and have shelved plans for a corporate hospitality facility for athletes,…
Volvo Lends Support to Earthquake Relief Effort
May 20, 2008
The recent Sichuan earthquake is the most serious earthquake disaster to hit new China, with tens of thousands left dead, injured or homeless and casualties still growing.
Film Premier Becomes Disaster Relief Benefit
May 20, 2008
A film made to welcome this year's Games to China, One Person's Olympics premiered last week at the Beijing Exhibition Centre.
National Team's 3-Pointers Help Disaster Relief
May 20, 2008
China's National Women's Basketball Team last week played Poland in two Olympic warm-up matches held in Wuxi, Jiangsu and Huizhou, Guangdong.
Street Vendor Proclaims Olympic Sponsorship
May 20, 2008
A street-vendor has been ordered to cease trading this week, after being caught claiming to be an official Olympic sponsor.
Geli Sponsors Volunteer Rescue Squad
May 20, 2008
In the midst of China's earthquake disaster, the nation has united in action under the leadership of the State Council. Every industry and every organisation has gone to…
Opportunities with Mars in China post merger
May 15, 2008
The proposed merger of confectionary giants Mars and Wrigley is likely to have significant ramifications to the organisation's brands in China with the region's interest for chocolate treats…
Olympic revenue at all time high according to Reuters
May 15, 2008
News agency Reuters say that the International Olympic Committee will receive broadcast revenue in the order of $2.5 billion for 2005 2008. Add to this around $900 million…
Adidas chief comments on Olympic relay protests
May 15, 2008
Commenting on recent Olympic Games torch relay protests, Adidas chief executive, Herbert Haimer has said the company is not a political company and that their critics are 'putting…
New broadcast partnership for Indian golf
May 15, 2008
India's Network18's sports division Sport18 and US CNBC-TV18 have finalised an exclusive partnership deal with Professional Golf Tour of India (PGTI ) which will provide Sport18 with exclusive…
