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Corporates circling Pakistan Twenty20
June 4, 2008
It has been reported that two major international companies are keen on becoming major sponsors of a proposed Twenty20 cricket tournament in Pakistan, similar to the recent Indian…
HK Sixes lose major partners
June 4, 2008
The Hong Kong Sixes cricket tournament will be on the look out for new corporate backing following the decision by major sponsors, airline, Cathay Pacific and financial service…
Ambush marketing rife during Olympic torch relay
May 31, 2008
International news wires are reporting that the corporate backers of the Olympic torch relay are having their significant marketing campaigns compromised by ambush marketers during the Olympic torches…
French buy in to World Sport Group
May 31, 2008
French based, Lagardere Sports has acquired a 70 per cent stake in Singapore-based World Sport Group Holdings Ltd (WSG) in a deal said to be worth up to…
Major new sport retailer formed after mega merger
May 31, 2008
A new national sports retailer has emerged in China and has been formed through the merger of four of the country's leading regional sporting retailers. The companies, Shanghai…
McDonald's Changes Marketing Tack
May 31, 2008
Since the launch of its sponsorship in 2005, McDonald's has centred its Olympic marketing campaign around concepts of unity and bringing people together to celebrate the Games. In…
New Rules Force Advertisers to Abandon Contracts
May 31, 2008
With locals and multinationals all striving to gain exposure this coming Olympics, BOCOG has taken the extreme measure of invalidating all advertising contracts signed within the last year.
Panasonic Announces Paralympic Sponsorship
May 31, 2008
Panasonic this week formerly announced its partnership with BOCOG for the duration of this year's Paralympic Games.
Drink Pepsi, Love China
May 31, 2008
As part of its strategy to capitalise on Chinese national pride this Olympic year, Pepsi launched its 'Love China' marketing campaign in Fuzhou Province.At various large scale Pepsi…
Mazda to back Japanese All Stars
May 31, 2008
Japanese auto manufacturer, Mazda will be the major sponsor of two Nippon Professional Baseball Association All-Star Games to be played at Kyocera Dome Osaka on July 31 and…
