Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
New Survey Shows Positive Results for Olympic Sponsors
June 25, 2008
A new survey by CTR Market Research indicates that seventy per cent of Chinese consumers consider Olympic sponsorship a positive endorsement of a company's products.
Bank of China's Returns Already Outstrip Investment
June 21, 2008
Bank of China chairman, Xiao Gang this week reported that economic returns on sponsorship of the Beijing Olympics had already met the company's targets.
Olympic Sponsors Donate 600 Million to Quake Victims
June 21, 2008
Official partners, sponsors and suppliers of the Beijing Olympics have contributed almost 600 million RMB to disaster relief following the Sichuan earthquake.
Yao Ming Establishes Development Foundation
June 21, 2008
NBA player Yao Ming announced this months the establishment of the Yao Ming Foundation to provide funds for children's projects in China and the US.
BHP Builds Relationships Under Olympic Banner
June 21, 2008
BHP this month organised an ‘Olympic’ basketball match between its employees in China and one of its key Chinese customers. The match made up only part of a…
Goodbaby Sponsors Counselling Camp for Quake Victims
June 21, 2008
The Goodbaby Group is sponsoring a summer camp for young victims of the Sichuan Earthquake in Shanghai.
Insurer Boosts Profile Ahead of Bancassurace Venture
June 19, 2008
The American International Assurance Co (AIA) is planning increased cooperation with Chinese banks to increase its bancassurace business in China.
Fuwa Take Olympic Spirit to Toronto
June 19, 2008
The China National Tourism Association this week cooperated with the Toronto Chinese Business Association in bringing the Fuwa, Beijing Olympic Mascots, to Toronto.
Vice Premier Sets Environmental Agenda
June 19, 2008
China's Vice Premier Li Keqiang has this week called on business, industry and society to increase their efforts in environmental protection.
Internet Sponsor Secures Olympic Rights
June 19, 2008
Sohu.com, Internet sponsor of the Beijing Olympics, has been awarded rights to host online coverage of Olympic events, the Opening and Closing Ceremonies.
