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Opportunities with Mars in China post merger
May 15, 2008
The proposed merger of confectionary giants Mars and Wrigley is likely to have significant ramifications to the organisation's brands in China with the region's interest for chocolate treats…
Olympic revenue at all time high according to Reuters
May 15, 2008
News agency Reuters say that the International Olympic Committee will receive broadcast revenue in the order of $2.5 billion for 2005 2008. Add to this around $900 million…
Adidas chief comments on Olympic relay protests
May 15, 2008
Commenting on recent Olympic Games torch relay protests, Adidas chief executive, Herbert Haimer has said the company is not a political company and that their critics are 'putting…
New broadcast partnership for Indian golf
May 15, 2008
India's Network18's sports division Sport18 and US CNBC-TV18 have finalised an exclusive partnership deal with Professional Golf Tour of India (PGTI ) which will provide Sport18 with exclusive…
Japan to host junior rugby World Championship
May 15, 2008
Japan will host the IRB Junior World Championship in 2009 the International Rugby Board has announced this week. IRB Chairman Bernard Lapasset, said that 'the IRB is delighted…
Shenneng Group Brings Clean Energy to World Expo
May 13, 2008
The Shenneng Group has this week signed a sponsorship agreement with the Shanghai World Expo. The group has become the official electricity and gas supplier for the event,…
Jianling Group Provides Vehicles for Long-distance Ride
May 13, 2008
The second Shanghai-Hong Kong International Cycling Competition will begin on the 29 June. Jiangling Motors will act as the event's vehicle sponsor.
Spiuto Sponsors Guangdong Football
May 13, 2008
Well known sporting apparel manufacturer Spiuto recently signed a cooperation agreement with the Guangdong Women's Football Team.
Skoda Sponsors National Cycling Team
May 13, 2008
The relationship between Skoda and Cycling has been a long one. In 1895, before BMW began with aeroplane engines or Honda began with motorbikes, Skoda began as a…
Hongxing Erke sponsors IFA forum
May 13, 2008
Guangdong sporting goods company Hongxing Erke has become the principal sponsor of the International Football Association's (IFA) football forum, securing naming rights for the event.
