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Johnson & Johnson to Sponsor Earthquake Rehabilitation
September 2, 2008
US medical manufacturer Johnson and Johnson has announced a project to assist children in earthquake-affected areas of China. The company, an Olympic sponsor, announced the plan at its…
Non-Sponsors Not Left Behind in Olympic Marketing
August 29, 2008
Nike and Adidas lead the spending race for sporting brands during the Beijing Olympics –with one choosing to spend on official sponsorship and the other spending on extensive…
Mercedes-Benz becomes Official Vehicle of China Open
August 29, 2008
Beijing Benz-DaimlerChrysler Automotive Co (BBDC) has this week become a principal sponsor of the China Open tennis championship, to be held from the 20-28 September.
Sun Yue Recruited by L.A. Lakers
August 28, 2008
Chinese basketball star Sun Yue has signed on to play for US NBA team, the L.A. Lakers. Sun’s goal has always been to play alongside Kobe Bryant in…
Guangzhou Automobile Group Breaks Record for Asian Games Sponsorship
August 28, 2008
The organising committee for the 2010 Guangzhou Asian Games has announced that vehicle sponsor Guangzhou Automobile Group has signed a further sponsorship agreement, breaking all previous records for…
Yanjing Group Presents 5.7 million to Medallists
August 28, 2008
Olympic sponsors, the Yanjing Beer Group yesterday held an award ceremony for China’s boating athletes in Beijing. The ceremony was held not only to congratulate athletes on their…
Haier Turns to Foreign Markets for Revenue
August 28, 2008
During the Beijing Olympics, China’s largest white-goods manufacturer, Haier Group launched a marketing offensive aimed squarely at foreign markets. With the assistance of an unnamed PR agency, Hai’er…
Aokang Group Eager to Support Liu Xiang
August 28, 2008
Within 24 hours of Liu Xiang’s shock withdrawal from competition at the Beijing Olympics, sponsors Aokang Group decided to bring forward the signing of his 2009 sponsorship contract.…
JB Group Classic Brings HK$400 Million Return for Sponsors
August 27, 2008
Results of a recent study have indicated that the JB Group Classic tennis tournament this year provided over HK$400 million in sponsorship value.
Companies optimistic about Liu Xiang
August 27, 2008
The China Daily is predicting Liu Xiang will remain a marketing phenomenon, despite his withdrawal from competition in Beijing.
