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Panasonic Announces Paralympic Sponsorship
May 31, 2008
Panasonic this week formerly announced its partnership with BOCOG for the duration of this year's Paralympic Games.
Drink Pepsi, Love China
May 31, 2008
As part of its strategy to capitalise on Chinese national pride this Olympic year, Pepsi launched its 'Love China' marketing campaign in Fuzhou Province.At various large scale Pepsi…
Mazda to back Japanese All Stars
May 31, 2008
Japanese auto manufacturer, Mazda will be the major sponsor of two Nippon Professional Baseball Association All-Star Games to be played at Kyocera Dome Osaka on July 31 and…
Technology company to nurture chess in Vietnam
May 31, 2008
The Vietnamese based Information Technology and Telecommunications FPT Corporation has finalised an agreement with the Viet Nam Chess Federation (VCF) and will become a major sponsor of the…
Hotel group back UAE first Volleyball International
May 31, 2008
United Arab Emirates based hotel, tourism, transport and catering group, Abu Dhabi National Hotels (ADNH), will be a major sponsor of the Abu Dhabi International Women's Volleyball Tournament…
World Expo Shanghai appoint online technology partner
May 31, 2008
Organisers of World Expo Shanghai 2010 have appointed technology company Tencent Inc as its major online partner. As part of the agreement, Tencent will develop online interactive platforms,…
Asian online gambling company turned away from Cardiff City deal
May 31, 2008
The major sponsor of Welsh football club, Cardiff City FC, has turned down a lucrative, tactical sponsorship deal with an Asian online gambling company.
Ambush marketing rife during Olympic torch relay
May 31, 2008
International news wires are reporting that the corporate backers of the Olympic torch relay are having their significant marketing campaigns compromised by ambush marketers during the Olympic torches…
French buy in to World Sport Group
May 31, 2008
French based, Lagardere Sports has acquired a 70 per cent stake in Singapore-based World Sport Group Holdings Ltd (WSG) in a deal said to be worth up to…
Major new sport retailer formed after mega merger
May 31, 2008
A new national sports retailer has emerged in China and has been formed through the merger of four of the country's leading regional sporting retailers. The companies, Shanghai…
