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Bank of China's Returns Already Outstrip Investment
June 21, 2008
Bank of China chairman, Xiao Gang this week reported that economic returns on sponsorship of the Beijing Olympics had already met the company's targets.
Olympic Sponsors Donate 600 Million to Quake Victims
June 21, 2008
Official partners, sponsors and suppliers of the Beijing Olympics have contributed almost 600 million RMB to disaster relief following the Sichuan earthquake.
Insurer Boosts Profile Ahead of Bancassurace Venture
June 19, 2008
The American International Assurance Co (AIA) is planning increased cooperation with Chinese banks to increase its bancassurace business in China.
Fuwa Take Olympic Spirit to Toronto
June 19, 2008
The China National Tourism Association this week cooperated with the Toronto Chinese Business Association in bringing the Fuwa, Beijing Olympic Mascots, to Toronto.
Vice Premier Sets Environmental Agenda
June 19, 2008
China's Vice Premier Li Keqiang has this week called on business, industry and society to increase their efforts in environmental protection.
Internet Sponsor Secures Olympic Rights
June 19, 2008
Sohu.com, Internet sponsor of the Beijing Olympics, has been awarded rights to host online coverage of Olympic events, the Opening and Closing Ceremonies.
Digital River to Sponsor Chinese Software Conference
June 19, 2008
The International Summit on Chinese Software will be held from the 20-21 and has drawn global e-commerce leader, Digital River as a major sponsor.
HK Cricket Sixes finalise stellar broadcast agreement
June 18, 2008
Organisers of the Hong Kong Cricket Sixes have finalised the biggest television broadcast deal in the tournament's history following the announcement that Asia broadcaster, Ten Sports, will cover…
Opportunities with Bud in Vietnam
June 18, 2008
Global beer giant, Anheuser-Busch, is to launch Budweiser into Vietnam as part of its aggressive Asian expansion, the move likely to create myriad valuable sponsorship opportunities for the…
HSBC buzzing following player announcements
June 18, 2008
Major event sponsor, HSBC, has commented on news that the HSBC Championships to be played in Shanghai in November, will feature golfing heavy weights, Phil Mickelson and Trevor…
