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Hongyang Renews Hebei Volleyball Sponsorship
September 10, 2008
Hebei’s Hongyang Real Estate will once again sponsor the Hebei Men’s Volleyball Team, taking exclusive naming rights in a ceremony held this week. The ceremony marks Hongyang’s second…
BBMG Donates 1 Million RMB to Beijing Gymnasts
September 10, 2008
The Beijing gymnastic team has received a one million RMB sponsorship from the BBMG Group. The Group’s general manager, Li Zhangli personally presented the one million RMB to…
Sponsor-Provided Vehicles Set to Be Auctioned this Month
September 10, 2008
Olympic vehicles provided by sponsors are soon to hit China’s used car market, with over ten thousand expected to be auctioned in the next few weeks. Included in…
Beijing Games Attracts 4.7 Billion Viewers
September 9, 2008
Market research firm Nielsen has reported that the 2008 Beijing Olympic Games drew an estimated global television audience of 4.7 billion during its 17 days of competition.
Hangyu to Sponsor Hubei Men's Volleyball Team
September 9, 2008
Aerospace Life-Support Industries has become the title sponsor of the Hubei Men's Volleyball Team. The company, known as Hangyu in Chinese, is based in Xiangfan, Hubei, and is…
Are you able to justify your sponsorship spend?
September 9, 2008
Before jumping on the sponsorship bandwagon, consider the following challenges. There is no doubt that sponsorship can yield high returns, but each collaboration carries with it potential risk.
Have you seen our improved Sponsorship Database?
September 8, 2008
Have you seen our improved Sponsorship Database? The new features allow subscribers to search sponsorship deals by their end date and by sponsor or rights holder industry type.…
Chinese Football Association to Sue British Sponsor
September 5, 2008
The Chinese Football Association is planning to sue British internet telephony company iPhox in order to recover unpaid sponsorship fees. In 2006, iPhox signed a six million euro…
Hong Kong Sixes Receives Prodigious Support from Local Business
September 5, 2008
Organisers of this year’s Hong Kong Cricket Sixes have announced that the event will go ahead with or without a title sponsor, after an enthusiastic response from Hong…
NetEase Announces 2010 Asian Games Sponsorship
September 5, 2008
Chinese internet company NetEase has this week announced its status as official sponsor of the 2010 Guangzhou Asian Games. NetEase will be known as the Games’ Internet Content…
