Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
Heineken Brings Chelsea F.C. to Malaysia
August 8, 2008
Heineken, the official beer sponsor of the Chelsea football club has taken the team to Malaysia, giving SEA fans to see their favourite team in action. Chelsea faced…
Lenovo Internet Lounge Now Operational
August 7, 2008
As part of its commitment as one of the IOC's 12 TOP sponsors, Lenovo Computers established the Lenovo Internet Lounge in the Main Press Centre of the Beijing…
IMG Signs 20-Year Deal With CCTV
August 7, 2008
China Central Television (CCTV) has signed with IMG Worldwide in a deal set to provide exclusive marketing rights for the next twenty years.
Li Ning Passes Adidas in Race for Recognition
August 7, 2008
The creative marketing tactics of Chinese sportswear brand Li Ning seem to be paying off, with a recent poll putting them ahead of Adidas in sponsorship recognition.
Rogge: Revenue to Exceed Estimates
August 7, 2008
IOC president Jacques Rogge this week announced that broadcasting revenues for the 2009-2012 four-year cycle have already exceeded previous estimates.
Companies Capitalise on Beijing's Flag Frenzy
August 7, 2008
As Beijing residents display Chinese flags en masse throughout the city, demand for flags in the capital has increased thirty-fold. Two companies to capitalise on the increased demand…
Bank Provides Recognition for Excellence in Design
August 1, 2008
Alliance Bank has teamed up with the Malaysian Institute of Architects and the Malaysian Institute of Interior Designers to create an award for excellence in home building.
Alicia Keys takes stand against Tobacco Marketing
August 1, 2008
American R&B musician Alicia Keys has taken a stance against marketing cigarettes to children by demanding that Phillip Morris withdraw its sponsorship of her concert in Jakarta.
Jie Fengcan's Sponsorship
August 1, 2008
Eton schoolboy Alex Hua Tian was the first Chinese rider to be registered with the International Federation for Equestrian Sports (FEI) and is set to become China's first…
VISA Awarded Monopoly Over Olympic Venues
August 1, 2008
BOCOG this week announced that only the VISA credit card will be acceptable in Olympic facilities and venues as the Games' only official electronic payment brand and payment…
