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Burton Backs Beijing Boardpark
June 5, 2008
A new indoor snowboard park will be unveiled in Beijing this month by Mellow Constructions, the leading park design and construction company in China.
Alcoa and Chinalco Bring Orchestra to China
June 5, 2008
Alcoa have this week announced their partnership through the Alcoa Foundation with the Aluminum Corporation of China (Chinalco) to sponsor the Philadelphia Orchestra's 35th Anniversary Tour of Asia.
BBC to Use 'Monkey Magic' for Olympic Marketing
June 5, 2008
The BBC has this week announced plans to base BBC Sport’s marketing campaign on folklore from the Chinese classic Journey to the West. The Ming Dynasty classic is…
Port operator continues to back Philippines Golf
June 4, 2008
Philippines based container terminal and port operator, International Container Terminal Services Inc (ICTSI), has become the title sponsor of the ICTSI-Mt. Malarayat Championship, to be played from July…
UBS renews HK Open Golf sponsorship
June 4, 2008
Financial services company, UBS has announced that it will continue its naming rights sponsorship of the USB Hong Kong Open golf tournament through to 2009.
ANZ to sponsor HK Bledisloe Cup
June 4, 2008
The Australian and New Zealand Banking Group (ANZ) has announced that it will become the naming rights sponsor of the first Bledisloe Cup match to be played in…
Corporates circling Pakistan Twenty20
June 4, 2008
It has been reported that two major international companies are keen on becoming major sponsors of a proposed Twenty20 cricket tournament in Pakistan, similar to the recent Indian…
HK Sixes lose major partners
June 4, 2008
The Hong Kong Sixes cricket tournament will be on the look out for new corporate backing following the decision by major sponsors, airline, Cathay Pacific and financial service…
McDonald's Changes Marketing Tack
May 31, 2008
Since the launch of its sponsorship in 2005, McDonald's has centred its Olympic marketing campaign around concepts of unity and bringing people together to celebrate the Games. In…
New Rules Force Advertisers to Abandon Contracts
May 31, 2008
With locals and multinationals all striving to gain exposure this coming Olympics, BOCOG has taken the extreme measure of invalidating all advertising contracts signed within the last year.
