Deals

Internet Sponsor Secures Olympic Rights

June 19, 2008

Sohu.com, Internet sponsor of the Beijing Olympics, has been awarded rights to host online coverage of Olympic events, the Opening and Closing Ceremonies.

Digital River to Sponsor Chinese Software Conference

June 19, 2008

The International Summit on Chinese Software will be held from the 20-21 and has drawn global e-commerce leader, Digital River as a major sponsor.

HK Cricket Sixes finalise stellar broadcast agreement

June 18, 2008

Organisers of the Hong Kong Cricket Sixes have finalised the biggest television broadcast deal in the tournament's history following the announcement that Asia broadcaster, Ten Sports, will cover…

Opportunities with Bud in Vietnam

June 18, 2008

Global beer giant, Anheuser-Busch, is to launch Budweiser into Vietnam as part of its aggressive Asian expansion, the move likely to create myriad valuable sponsorship opportunities for the…

HSBC buzzing following player announcements

June 18, 2008

Major event sponsor, HSBC, has commented on news that the HSBC Championships to be played in Shanghai in November, will feature golfing heavy weights, Phil Mickelson and Trevor…

Speedo given the green light in Japan

June 18, 2008

Japanese swimming officials have given the go ahead for its nation swimmers to wear the new Speedo LZR high-tech bodysuit regardless of sponsorship conflicts. The move follows the…

Emirate recommit to Singapore Derby

June 18, 2008

Dubai head quartered airline, Emirates Airline has confirmed it's on going support of Singapore's horse racing following an announcement that it will continue as the title sponsor of…

Bigger margins than Arsenal and Man U claims IPL analysis

June 18, 2008

Organisers of the new Indian Premier (IPL) Twenty20 cricket tournament have said that most clubs will break even in the first two years of operation and that the…

Anta Sets New Course for Olympic Marketing

June 13, 2008

Recent weeks have shown a change in the themes of Olympics-related advertising, with trends showing a movement away from theme of unity towards themes of patriotism and national…