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Ground Sponsorship up sixty per cent for IPL
June 11, 2008
Reports out of India say that the Board of Control for Cricket in India (BCCI) is likely to increase its ground sponsorship target for the second season of…
Chivas and Pernod Sponsor Hip Hop Benefit
June 6, 2008
The Black Eyed Peas are planning to hold an invitation-only event in to raise both awareness and funds for victims of the Sichuan earthquake.
Infront Commits to Recovery in Sichuan
June 6, 2008
Infront Sports & Media this week announced its allocation of over one million RMB to earthquake victims in Sichuan province.
BOCOG Introduces New Anti-Ambush Measures
June 6, 2008
In an effort to further discourage ambush marketing, BOCOG has this week augmented its advertising laws with a number of rules specifically aimed at Olympic non-sponsors.
Star TV and Fedex Provide Rapid Relief to Earthquake Survivors
June 6, 2008
Star TV and FedEx Express airlifted 31 tonnes of necessities to Sichuan Province, providing immediate aid to earthquake survivors.
Rio Tinto Brings Royal Ballet to China
June 5, 2008
Britain's Royal Ballet will this month begin a four-week tour of China, bringing performances such as Sleeping Beauty and Manon to Chinese Audiences.
BOCOG Repeats Message to Non-Sponsor Advertisers
June 5, 2008
BOCOG has this week issued another warning to non-sponsors, urging them to refrain from using Olympic logos and images.
Burton Backs Beijing Boardpark
June 5, 2008
A new indoor snowboard park will be unveiled in Beijing this month by Mellow Constructions, the leading park design and construction company in China.
Alcoa and Chinalco Bring Orchestra to China
June 5, 2008
Alcoa have this week announced their partnership through the Alcoa Foundation with the Aluminum Corporation of China (Chinalco) to sponsor the Philadelphia Orchestra's 35th Anniversary Tour of Asia.
BBC to Use 'Monkey Magic' for Olympic Marketing
June 5, 2008
The BBC has this week announced plans to base BBC Sport’s marketing campaign on folklore from the Chinese classic Journey to the West. The Ming Dynasty classic is…
