Deals

IMG Signs 20-Year Deal With CCTV

August 7, 2008

China Central Television (CCTV) has signed with IMG Worldwide in a deal set to provide exclusive marketing rights for the next twenty years.

Li Ning Passes Adidas in Race for Recognition

August 7, 2008

The creative marketing tactics of Chinese sportswear brand Li Ning seem to be paying off, with a recent poll putting them ahead of Adidas in sponsorship recognition.

Rogge: Revenue to Exceed Estimates

August 7, 2008

IOC president Jacques Rogge this week announced that broadcasting revenues for the 2009-2012 four-year cycle have already exceeded previous estimates.

Companies Capitalise on Beijing's Flag Frenzy

August 7, 2008

As Beijing residents display Chinese flags en masse throughout the city, demand for flags in the capital has increased thirty-fold. Two companies to capitalise on the increased demand…

Mind Sports Seek Sponsorship in Pakistan

August 1, 2008

The Mind Sports Association of Pakistan (MSAP) is searching for sponsors for the Indonesian and Chinese competitors in its inaugural Mind Sports Games, to be staged in Karachi…

Sponsor Slams Chinese Suppliers

August 1, 2008

Olympic sponsor Coca-Cola this week announced that two thirds of its suppliers in China are not compliant with company policies regarding issues such as workers' rights and the…

Slingers' Asian Focus Set to Lure Sponsors

August 1, 2008

The Singapore Slingers have pulled out of competition in the Australian National Basketball League (NBL) citing rising fuel and transportation costs. The club hopes to increase its relevance…

Kia Extends Partnership with Rafael Nadal

August 1, 2008

Korean car manufacturer Kia Motors Corporation has announced the extension of a partnership with its global brand ambassador, Rafael Nadal. The agreement between Kia and reigning Wimbledon champion,…

Nestle to Sponsor Malaysian Fun Run

August 1, 2008

Nestle is set to sponsor the annual Seremban Half Marathon (SHM), set to be held in Malaysia on 24 August.

Luxehills Hosts Sichuan's First Post Earthquake Event

August 1, 2008

The Luxehills International Country Club will play host to the sixth stop on this year's Omega China Tour, The Luxehills Golf Championship. The 800 thousand RMB event will…