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Tsingtao Signs Multi-Year Sponsorship with NBA
August 26, 2008
China’s Tsingtao Brewery has signed a multi-year partnership deal with the US National Basketball League (NBA). The partnership will included both TV and internet campaigns broadcast in conjunction…
Lenovo Lists Olympic Sponsorship Results
August 26, 2008
Lenovo senior vice president, Chen Shaopeng has announced that an investigation by Business Weekly puts Lenovo as the leader of newly-emerged global brands.
New Sponsorship News website launched today
August 25, 2008
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Lee Cooper Sponsors TV Rock Competition
August 23, 2008
Denim brand Lee Cooper is sponsoring Indian TV rock band competition, I Rock the preliminary stages of which are underway around the nation.
Product Placement a Feature of New Asian Cinema
August 23, 2008
Following the current trend in Hollywood, increasing numbers of Asian companies are seeking to market their brands through placement in films.
Audi Supports Children in Rural Areas
August 23, 2008
Car manufacturer Audi has presented the winner of the Olympic Theme Song composition competition with a car worth US$85 thousand. The winner, Chen Qigang, has decided to donate…
Top Sponsors Complain of an Empty Olympic Green
August 23, 2008
Olympic sponsors have made complaints to BOCOG that security restrictions are keeping visitors away from their promotional pavilions on the Olympic Green.
Art Sponsorship a Feature of Singaporean Finance Industry
August 23, 2008
Arts sponsorships are on the rise in Singapore as increasing numbers of private banks make the nation their regional headquarters. Eager to reach growing numbers of well-to-do Singaporeans,…
Domestic Companies Report on Benefits of Olympic Sponsorship
August 23, 2008
Chinese dairy company Yili has announced its satisfaction with the results of its Olympic sponsorship.
Intel to Sponsor Collaborative CG Film
August 23, 2008
The Intel Corporation recently announced it would sponsor the development and production of a computer-generated film for commercial release.
