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Vietnam Football Federation Ends Li Ning Sponsorship and Signs on with Nike
November 7, 2008
The Vietnam Football Federation is set to end its contract with Chinese sportswear company Li Ning, and has signed a new sponsorship deal with Nike.
Discover Mongolia Forum Draws Resources-Sector Sponsorship
November 7, 2008
The Business Council of Mongolia has become an official partner of the Discover Mongolia – 2008 international mining investors’ forum. The forum is being held this week in…
Total Sports Asia Brings Real Madrid Media to Chinese Mobiles
November 6, 2008
Real Madrid and Total Sports Asia this week announced a partnership with Mobile Multimedia Co. Ltd, to distribute the football club’s mobile content and launch its official WAP…
Nielsen: China's Ad Spending Down During Olympic Games
November 6, 2008
A Nielsen study has shown that China's spending on advertising saw a considerable slow-down during this year's Beijing Olympics. Results from the study show that while spending on…
AFC Asian Cup to be Held in Qatar: Qtel Named as Sponsor
November 5, 2008
Qtel was today named as sponsor for the next AFC Asian Cup tournament, to be held in Qatar in 2011, and the Asian Champions League for 2009-2012.
Olympic Sponsor Launches First Post-Olympic Campaign
November 5, 2008
In its first major marketing campaign since the Beijing Olympics, UPS is linking its brand image to Chinese folk hero Sun Wukong, the Monkey King. The campaign, which…
Malaysia: Bardhan Cup Receives Double Sponsorship Boost
November 5, 2008
Two companies have contributed a combined RM60 thousand in sponsorship to the Malaysian Indian Sports Council (MISC) to be used for this year’s Bardhan Cup football competition.
NBA China Signs Media Deal With TOM Group
October 31, 2008
NBA China and TOM Group this month announced a multi-year partnership that will provide additional features on the NBA’s three Chinese websites NBA.com/China, NBA.com/Taiwan and NBA.com/Hongkong.
Financial Crisis Claims New Scalp: Sponsor Cancels Futsal League Kick-Off
October 31, 2008
The Malaysian National Futsal League (NFL), due to kick off Thursday, has been postponed, Football Association of Malaysia (FAM) secretary-general Datuk Azzuddin Ahmad announced Wednesday.
New Tournament: Cebu Schools Athletic Foundation Set to Pair Schools with Corporate Sponsors
October 31, 2008
The Cebu Schools Athletic Foundation is set to create second semester competitions for both football and…
