Deals

JB Group Classic Brings HK$400 Million Return for Sponsors

August 27, 2008

Results of a recent study have indicated that the JB Group Classic tennis tournament this year provided over HK$400 million in sponsorship value.

Keppel Corp Celebrates Anniversary with Arts Sponsorship

August 27, 2008

Singaporean shipbuilder Keppel Corp celebrated its fortieth anniversary by sponsoring the premiere of an orchestral work entitled Of Passion & Passages, composed by Associate Professor Ho Chee Kong.

Companies optimistic about Liu Xiang

August 27, 2008

The China Daily is predicting Liu Xiang will remain a marketing phenomenon, despite his withdrawal from competition in Beijing.

Swensens Takes Club Rainbow Kids to Lantern Festival

August 27, 2008

American restaurant chain Swensens will take 70 children from Club Rainbow to attend the Official Opening Celebration of Lantern Fantasy 2008, an annual lantern festival event held in…

Tsingtao Signs Multi-Year Sponsorship with NBA

August 26, 2008

Chinaâ€™s Tsingtao Brewery has signed a multi-year partnership deal with the US National Basketball League (NBA). The partnership will included both TV and internet campaigns broadcast in conjunction…

Lenovo Lists Olympic Sponsorship Results

August 26, 2008

Lenovo senior vice president, Chen Shaopeng has announced that an investigation by Business Weekly puts Lenovo as the leader of newly-emerged global brands.

New Sponsorship News website launched today

August 25, 2008

You have received this email because you are either an existing subscriber to Asia Sponsorship News or are involved in a complimentary 21 day trial of the service.

Lee Cooper Sponsors TV Rock Competition

August 23, 2008

Denim brand Lee Cooper is sponsoring Indian TV rock band competition, I Rock the preliminary stages of which are underway around the nation.

Product Placement a Feature of New Asian Cinema

August 23, 2008

Following the current trend in Hollywood, increasing numbers of Asian companies are seeking to market their brands through placement in films.

Audi Supports Children in Rural Areas

August 23, 2008

Car manufacturer Audi has presented the winner of the Olympic Theme Song composition competition with a car worth US$85 thousand. The winner, Chen Qigang, has decided to donate…