Deals

Ha Noi Government Announces Plans for Signpost Sponsorships

August 8, 2008

The Ha Noi Local Government has approved a plan to allow businesses to sponsor road signs around the city. According to the Ha Noi People's Committee, signposts will…

Shinhan Bank Sponsors Vietnamese Workers Day

August 8, 2008

The Vietnamese Embassy and the Shinhan Bank this week sponsored South Korea's first ever Vietnamese Workers' Day in the RoK.

Chinese Condoms Make Sporting Debut

August 8, 2008

While not an Olympic sponsor, Chinese condom manufacturer Elasun is making the most of the Olympics, releasing a series of Olympic-themed adverts. The ads use stick figures and…

Heineken Brings Chelsea F.C. to Malaysia

August 8, 2008

Heineken, the official beer sponsor of the Chelsea football club has taken the team to Malaysia, giving SEA fans to see their favourite team in action. Chelsea faced…

Lenovo Internet Lounge Now Operational

August 7, 2008

As part of its commitment as one of the IOC's 12 TOP sponsors, Lenovo Computers established the Lenovo Internet Lounge in the Main Press Centre of the Beijing…

IMG Signs 20-Year Deal With CCTV

August 7, 2008

China Central Television (CCTV) has signed with IMG Worldwide in a deal set to provide exclusive marketing rights for the next twenty years.

Li Ning Passes Adidas in Race for Recognition

August 7, 2008

The creative marketing tactics of Chinese sportswear brand Li Ning seem to be paying off, with a recent poll putting them ahead of Adidas in sponsorship recognition.

Rogge: Revenue to Exceed Estimates

August 7, 2008

IOC president Jacques Rogge this week announced that broadcasting revenues for the 2009-2012 four-year cycle have already exceeded previous estimates.

Companies Capitalise on Beijing's Flag Frenzy

August 7, 2008

As Beijing residents display Chinese flags en masse throughout the city, demand for flags in the capital has increased thirty-fold. Two companies to capitalise on the increased demand…

Kia Extends Partnership with Rafael Nadal

August 1, 2008

Korean car manufacturer Kia Motors Corporation has announced the extension of a partnership with its global brand ambassador, Rafael Nadal. The agreement between Kia and reigning Wimbledon champion,…