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Heineken Brings Chelsea F.C. to Malaysia
August 8, 2008
Heineken, the official beer sponsor of the Chelsea football club has taken the team to Malaysia, giving SEA fans to see their favourite team in action. Chelsea faced…
Lenovo Internet Lounge Now Operational
August 7, 2008
As part of its commitment as one of the IOC's 12 TOP sponsors, Lenovo Computers established the Lenovo Internet Lounge in the Main Press Centre of the Beijing…
IMG Signs 20-Year Deal With CCTV
August 7, 2008
China Central Television (CCTV) has signed with IMG Worldwide in a deal set to provide exclusive marketing rights for the next twenty years.
Li Ning Passes Adidas in Race for Recognition
August 7, 2008
The creative marketing tactics of Chinese sportswear brand Li Ning seem to be paying off, with a recent poll putting them ahead of Adidas in sponsorship recognition.
Rogge: Revenue to Exceed Estimates
August 7, 2008
IOC president Jacques Rogge this week announced that broadcasting revenues for the 2009-2012 four-year cycle have already exceeded previous estimates.
Companies Capitalise on Beijing's Flag Frenzy
August 7, 2008
As Beijing residents display Chinese flags en masse throughout the city, demand for flags in the capital has increased thirty-fold. Two companies to capitalise on the increased demand…
Kia Extends Partnership with Rafael Nadal
August 1, 2008
Korean car manufacturer Kia Motors Corporation has announced the extension of a partnership with its global brand ambassador, Rafael Nadal. The agreement between Kia and reigning Wimbledon champion,…
Nestle to Sponsor Malaysian Fun Run
August 1, 2008
Nestle is set to sponsor the annual Seremban Half Marathon (SHM), set to be held in Malaysia on 24 August.
Luxehills Hosts Sichuan's First Post Earthquake Event
August 1, 2008
The Luxehills International Country Club will play host to the sixth stop on this year's Omega China Tour, The Luxehills Golf Championship. The 800 thousand RMB event will…
Bank Provides Recognition for Excellence in Design
August 1, 2008
Alliance Bank has teamed up with the Malaysian Institute of Architects and the Malaysian Institute of Interior Designers to create an award for excellence in home building.
