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Tiger Beer Brings Rock and Roll to Vietnam
October 24, 2008
Tiger Beer and the Australian Chamber of Commerce have come together to sponsor a rock concert in Hanoi. Rock has been a controversial genre in Vietnam with past…
Man Group Sponsors Pan-Asian Literary Award
October 24, 2008
International investment and brokerage firm, Man Group, is the sponsor of this year’s Man Asian Literary Prize, a regional award for unpublished novels in English. Established in 2006,…
Standard Chartered Continues Commitment to Marathon Runners
October 24, 2008
Standard Chartered Bank, long time supporter of Vietnamese marathon runners, will this year sponsor the country’s first team to compete in the Greatest Race on Earth. Two Vietnamese…
Microsoft Continues Sponsorship of Asian CSR Forum
October 24, 2008
Microsoft will this year return as Platinum Sponsor of the annual Asian Forum on Corporate Social Responsibility. Now in its seventh year, the forum will be held on…
More spending on direct sales marketing suggests leading executive
October 23, 2008
Small to medium sized local businesses in the Asia region are likely to reduce their marketing spends to hold margins as a result of weakening business conditions, warns…
Mercedes Takes Title Sponsorship of Viet Nam Golf
October 23, 2008
As part of a commitment to develop the game of Golf in Viet Nam, Mercedes-Benz will sponsor the Mercedes-Benz Masters Viet Nam. The tournament is Viet Nam’s biggest,…
Hotelier Receives Accolades For Sponsorship
October 23, 2008
The Singapore National Arts Council has rewarded Parkroyal Hotels & Resorts for its longt-term commitment to Arts sponsorship. The company was awarded the ‘Patron of the Arts’ Award…
Korean Brands Slash Advertisng Budgets
October 22, 2008
Companies in Korea have responded to the economic downturn by slashing their advertising budgets across all forms of media. According to the nation’s advertising association, spending has been…
Sponsorship Provides Win-Win Solution to Chinese Piracy
October 22, 2008
The American movie industry has fought long and hard to protect their intellectual property rights from violation in China. In spite of their efforts, a majority of the…
Shanghai World Expo Sponsors Unite For Global Campaign
October 21, 2008
A top official of the Shanghai World Expo this week said the event’s sponsors plan to rally together to launch a global promotional campaign to mark the 500-day…
