Deals

Aokang Group Eager to Support Liu Xiang

August 28, 2008

Within 24 hours of Liu Xiangâ€™s shock withdrawal from competition at the Beijing Olympics, sponsors Aokang Group decided to bring forward the signing of his 2009 sponsorship contract.…

JB Group Classic Brings HK$400 Million Return for Sponsors

August 27, 2008

Results of a recent study have indicated that the JB Group Classic tennis tournament this year provided over HK$400 million in sponsorship value.

Companies optimistic about Liu Xiang

August 27, 2008

The China Daily is predicting Liu Xiang will remain a marketing phenomenon, despite his withdrawal from competition in Beijing.

Keppel Corp Celebrates Anniversary with Arts Sponsorship

August 27, 2008

Singaporean shipbuilder Keppel Corp celebrated its fortieth anniversary by sponsoring the premiere of an orchestral work entitled Of Passion & Passages, composed by Associate Professor Ho Chee Kong.

Swensens Takes Club Rainbow Kids to Lantern Festival

August 27, 2008

American restaurant chain Swensens will take 70 children from Club Rainbow to attend the Official Opening Celebration of Lantern Fantasy 2008, an annual lantern festival event held in…

Tsingtao Signs Multi-Year Sponsorship with NBA

August 26, 2008

Chinaâ€™s Tsingtao Brewery has signed a multi-year partnership deal with the US National Basketball League (NBA). The partnership will included both TV and internet campaigns broadcast in conjunction…

Lenovo Lists Olympic Sponsorship Results

August 26, 2008

Lenovo senior vice president, Chen Shaopeng has announced that an investigation by Business Weekly puts Lenovo as the leader of newly-emerged global brands.

New Sponsorship News website launched today

August 25, 2008

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