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Online Appeal to Advertisers: Leave Athletes Alone
September 3, 2008
Calls from online fans in Korea have urged advertising companies to leave the nations athletes alone. Korean Olympians, especially badminton star Lee Yong-dae and swimmer Park Tae-hwan, have…
State May Block Athletes Sponsorship Duties
September 2, 2008
As China's Olympic champions this week pay a visit to Hong Kong, their sponsoring companies have been left wondering whether athletes will be free to help promote their…
Non-official Sponsors Told to Wait Until 2009
September 2, 2008
A statement issued by sporting authorities this week has placed a ban on Olympic non-sponsors conducting promotional activities. The proclamation stated that companies that are not official Olympic…
Johnson & Johnson to Sponsor Earthquake Rehabilitation
September 2, 2008
US medical manufacturer Johnson and Johnson has announced a project to assist children in earthquake-affected areas of China. The company, an Olympic sponsor, announced the plan at its…
Non-Sponsors Not Left Behind in Olympic Marketing
August 29, 2008
Nike and Adidas lead the spending race for sporting brands during the Beijing Olympics –with one choosing to spend on official sponsorship and the other spending on extensive…
Mercedes-Benz becomes Official Vehicle of China Open
August 29, 2008
Beijing Benz-DaimlerChrysler Automotive Co (BBDC) has this week become a principal sponsor of the China Open tennis championship, to be held from the 20-28 September.
Sun Yue Recruited by L.A. Lakers
August 28, 2008
Chinese basketball star Sun Yue has signed on to play for US NBA team, the L.A. Lakers. Sun’s goal has always been to play alongside Kobe Bryant in…
Guangzhou Automobile Group Breaks Record for Asian Games Sponsorship
August 28, 2008
The organising committee for the 2010 Guangzhou Asian Games has announced that vehicle sponsor Guangzhou Automobile Group has signed a further sponsorship agreement, breaking all previous records for…
Yanjing Group Presents 5.7 million to Medallists
August 28, 2008
Olympic sponsors, the Yanjing Beer Group yesterday held an award ceremony for China’s boating athletes in Beijing. The ceremony was held not only to congratulate athletes on their…
Haier Turns to Foreign Markets for Revenue
August 28, 2008
During the Beijing Olympics, China’s largest white-goods manufacturer, Haier Group launched a marketing offensive aimed squarely at foreign markets. With the assistance of an unnamed PR agency, Hai’er…
