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A1 Team Malaysia Takes Chronoforce as Official Grand Prix Timepiece
November 26, 2008
A1 Team Malaysia has this week announced Chronoforce as its new official sponsor. Announced on the eve of the fourth A1 GP Sepang event, the sponsorship sees Chronoforce…
Total Sports Asia Inks New Deals for Pan-Asian Sports Broadcasting
November 25, 2008
Total Sports Asia has inked new representation deals with the World Mahjong Tour and the International Federation of Body Building & Fitness to market the media rights for…
Japan Racing Considers Industry-Wide Sponsorships
November 25, 2008
In response to declining revenues, the Japan Racing Association is considering the possibility of introducing sponsored horse races throughout the coming season. To do so, the JRA would…
A billion dollar year for Asian Sponsorship
November 21, 2008
ASN - which measures Sponsorship spend across Asia - is predicting a milestone year in 2008 with a projected US$1 billion of sponsorship invested in the Asian market.
Renewed Broadcast Deal for International Athletics in Asia
November 21, 2008
The International Association of Athletics Federations has renewed a major broadcasting deal with the Asian-Pacific Broadcasting Union.
Emirates Renews Deal with Hong Kong Open
November 21, 2008
As the Hong Kong Open celebrates it’s 50th edition, sponsor Emirates Airline has announced it will extend sponsorship of the event through 2011. The new three-year deal will…
Cancelled Tennis Event Seeks Sponsored Resurrection
November 21, 2008
After canceling last weekend’s Kings of Tennis event in Penang, the organiser is now appealing for sponsors to help get the event back on track. The event was…
Al Jazeera Aims to Capture Asian Market
November 21, 2008
Al Jazeera Network has announced plans to open a commercial sales office in Kuala Lumpur. To be launched at the beginning of 2009, the office will aim to…
Yakult Expected to Sponsor Philippines Basketball
November 20, 2008
A representative of the Philippine Basketball Association have said a sponsorship deal with Yakult is virtually a done deal. Yakult is expected to begin as the national team's…
CCTV Takes 9.2 Billion in Advertising and Broadcast Sponsorships
November 20, 2008
At its annual prime-time ad auction this week, Chinese national broadcaster CCTV announced that the total bid value for its TV channels in 2009 topped 9.2 billion RMB,…
