Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
CIMB Bank to Sponsor Penang Golf Championships
October 10, 2008
CIMB Bank is the main sponsor of both the 44th Penang Men’s Amateur Open and 39th Penang Ladies Amateur Open golf championships, to be held simultaneously at Bukit…
China Construction Bank Brings "Are You Smarter than a Fifth Grader" to Asia
October 10, 2008
China Construction Bank has signed as the sponsor of a new quiz show, to be aired on TVB. The quiz will pit adults against children in a format…
Winner-Takes-All: US$20 Million Match Conflict Resolved in London's High Court
October 10, 2008
The $20 million, Twenty20 match between England and a West Indies side in Antigua looks set to go ahead on 1 November after a legal agreement was reached…
JB Group Replaces HK$400 million Tennis Event
October 10, 2008
The JB Group has reformatted and renamed the JB Group Classic tennis tournament – which this year provided over HK$400 million in sponsorship value. To be known as…
Football Club Kicked Out of China Super League
October 10, 2008
Adding to growing concerns over a lack of sponsorship within China Super League (CSL) football clubs, comes news that CSL club Wuhan Guanggu have been ejected from the…
Malaysian Motorsport Chases More Fans and Sponsors
October 9, 2008
In response to last month’s success of motorsports in Singapore, newly appointed CEO Ahmad Razlan Ahmad Razali is taking steps to ensure the Sepang International Circuit (SIC) in…
HSBC Sponsors Malaysian Rugby
October 9, 2008
HSBC will sponsor the 8th edition of the Borneo Rugby 10s and the inaugural Borneo Women’s Rugby 7s in Sandakan, Malaysia. The event has attracted 17 teams and…
New Cycling Event Draws International Stars to Malaysia
October 8, 2008
The inaugural Kuala Lumpur Downtown (KLD) downhill mountain bike competition has drawn international biking champions Steve Peat and Cedric Garcia, who will compete in the event on 18-19…
The lessons learned from football: Sponsorships, contracts and "right of first refusal"
October 8, 2008
Ron Urbach, Partner, Davis & Gilbert
Brand Survey: What's Really Important to Chinese Consumers?
October 7, 2008
The Fifth China Branding Roundtable in Beijing was the scene for the release of findings that indicate the environment and global warming are higher concerns among the Chinese…
