Deals

JB Group Replaces HK$400 million Tennis Event

October 10, 2008

The JB Group has reformatted and renamed the JB Group Classic tennis tournament – which this year provided over HK$400 million in sponsorship value. To be known as…

Football Club Kicked Out of China Super League

October 10, 2008

Adding to growing concerns over a lack of sponsorship within China Super League (CSL) football clubs, comes news that CSL club Wuhan Guanggu have been ejected from the…

Malaysian Motorsport Chases More Fans and Sponsors

October 9, 2008

In response to last month’s success of motorsports in Singapore, newly appointed CEO Ahmad Razlan Ahmad Razali is taking steps to ensure the Sepang International Circuit (SIC) in…

HSBC Sponsors Malaysian Rugby

October 9, 2008

HSBC will sponsor the 8th edition of the Borneo Rugby 10s and the inaugural Borneo Women’s Rugby 7s in Sandakan, Malaysia. The event has attracted 17 teams and…

New Cycling Event Draws International Stars to Malaysia

October 8, 2008

The inaugural Kuala Lumpur Downtown (KLD) downhill mountain bike competition has drawn international biking champions Steve Peat and Cedric Garcia, who will compete in the event on 18-19…

The lessons learned from football: Sponsorships, contracts and "right of first refusal"

October 8, 2008

Ron Urbach, Partner, Davis & Gilbert

Brand Survey: What's Really Important to Chinese Consumers?

October 7, 2008

The Fifth China Branding Roundtable in Beijing was the scene for the release of findings that indicate the environment and global warming are higher concerns among the Chinese…

Singapore Supermarket to Sponsor New Paper Big Walk

October 3, 2008

NTUC FairPrice will sponsor the New Paper Big Walk, to be held in Singapore on the 2 November. Planned as a non-competitive family fun day, the event returns…

Raimon Land to Continue Sponsorship of Kings Cup Regatta

October 3, 2008

Property development company, Raimon Land has agreed to continue its sponsorship of the Kings Cup Regatta in Thailand. Henri Young, director of sales & marketing, Raimon Land and…

Yahoo! Launches Award for Young Designers

October 3, 2008

Yahoo! has this week announced the launch of the Yahoo! Mobile Developer Awards, a competition encouraging students to design and develop mobile technology. Students from six tertiary institutions…