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Phelps Lands in Beijing to Promote Mazda
January 15, 2009
Last week Asia Sponsorship News reported that US swimming sensation Michael Phelps had signed a deal to endorse Mazda cars in China （see link below）. Phelps has now…
Commission GM says Increased Sponsorship will Revive Boxing
January 15, 2009
The Korean Boxing Commission is currently making plans to lure more sponsors in order to revive what was once a national sport. During the sports peak from the…
Coca Cola Ads Set to Feature Liu Xiang's Father
January 11, 2009
Coca-Cola, the sponsor of Olympic gold medalist Liu Xiang has created a TV commercial featuring the athlete and his father. After rejecting numerous offers to appear in promotions,…
New Laws Prevent Tobacco Sponsorship in South Korea
January 11, 2009
South Korea’s Health Welfare and Family Affairs Ministry has drafted new laws not only to prevent the display of cigarettes, but also to prevent tobacco companies sponsoring events.…
China Open Sponsorship Valued at US$150 Million
January 11, 2009
Comperio Research has released the results of its valuation of the sponsorship rights of the China Tennis Open 2008. The results indicate that the event reaped US$150 million…
Announcing the Volume 2, Issue 2 of Journal of Sponsorship
January 10, 2009
“Journal of Sponsorship is a very insightful publication providing a broad perspective on the industry as a whole and practical guide on a diverse range of relevant and…
Mindshare Wins Contract for International Deaflympics
January 7, 2009
Marketing consultancy, Mindshare has been awarded a multimillion dollar brief to create a marketing and media strategy for the launch of the Deaflympics, formerly known as the World…
Michael Phelps to Promote Mazda in China
January 7, 2009
Michael Phelps will be Mazda’s new spokesman in China. The deal between Mazda and Phelps will see the swimming star promote the new Mazda 6 in a China-wide…
Jet Airways Sponsors 3D Film as Part of Cultural Program
January 7, 2009
Jet Airways is the sponsor of a 3D movie being launched this week in cinemas across Thailand. The movie, Bal Ganesh, is the first in a series of…
Pakistan at a Loss for Cricket Title Sponsor
January 7, 2009
The Pakistan – Sri Lanka series is headed for turmoil this week as the Pakistan Cricket Board struggles to find a series title sponsor. The board confirmed that…
