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Hi-tech Group Signs With Chinese Badminton Team
March 4, 2009
Chinese company Hi-tech Holding Group has signed a sponsorship agreement with China's National Badminton Team. The team's coach, Li Yongbo will become Hi-tech's brand ambassador. The Tianjin-based company…
US consumers support limits on sponsorship by troubled companies
March 4, 2009
While the US sponsorship industry battles against proposed bans on sponsorship by companies that received government support, new research shows that the majority of US consumers agree with…
Gunadarma University Takes Over Bantul Yuso Volleyball Sponsorship
March 3, 2009
As the economic downturn continues to impact on athletes and sporting teams internationally one team has managed to keep its head above water -despite the recent loss of…
Octagon Consolidated to Sponsor Vietnam's Biggest Marathon
March 3, 2009
Vietnam's national athletics federation, the VAF, has announced the nation will host its largest ever international marathon next year. The deal was struck after five years of negotiations…
Greenwich Pizza Sponsors American Idol in Philippines
February 27, 2009
Filipino pizza chain Greenwhich has become the sponsor of American Idol’s new season in the Philippines. The company has designed a comprehensive marketing campaign to make the most…
Kia Donates Clinic for Ethiopian Mothers
February 27, 2009
As part of Kia Motors’â€Moving the World Together†CSR programme, the company has donated a mobile maternity and neo-natal clinic in Ethiopia. Kia has not only equipped the…
Sahara Sponsors 13 Boxers After Olympic Success
February 27, 2009
The Sahara India company this week made a decision to sponsor 13 Indian boxers,after their success at the Beijing Olympic Games 2008. The 13 boxers include five Olympians…
Qiaodan Sponsors China's Winter Universiade
February 25, 2009
Sports brand, Qiaodan is the official sponsor of the 24th Winter Universiade, Harbin 2009 China. Qiaodan is also the only sporting brand to sponsor this year's Universiade. The…
Kolkata Knight Riders Swap Pepsi for Coke
February 25, 2009
Coca-Cola have announced their intention to sponsor the Indian Premier League team, the Kolkata Knight Riders, for the next three years under their Sprite brand.
Japanese Rock Star Announces Sponsors for Racing Foray
February 23, 2009
This month, Japanese musician Yoshiki announced his intention to enter Japan’s Super GT Series motor-sport event. The leader of Japanese rock outfit, X JAPAN, Yoshiki has revealed that…
