Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
China Allows Tennis Pros to Keep Sponsorship Fees and Tournament Winnings
November 18, 2008
In a marked departure from tradition, Chinese professional tennis players will now be able to keep a majority of their sponsorship earnings and their winnings from major tournaments.
TCL Becomes 13th Sponsor of Asian Games 2010
November 18, 2008
Consumer electronics brand TCL has become the 13th partner of the 2010 Guangzhou Asian Games.
UBS Sponsors Singapore Stop for Round-the-World Sailors
November 14, 2008
UBS is sponsoring the Singapore stopover of the Volvo Ocean Race, a yacht race that sees teams sailing from port to port around the world. The nine-month race…
100PLUS to Sponsor Starwalk 2008
November 14, 2008
Malaysian company F&N Coca-Cola has climbed aboard The Star newspaper’s Starwalk 2008, with plans to provide its 100PLUS isotonic sports drinks at drink stations along the Starwalk route.…
Maxis Takes On Multinational Sponsorship of Heroes
November 14, 2008
Star World has found a sponsor for the third season of hit drama series Heroes, after Malaysian telecommunications company Maxis agreed to a 30-week regional sponsorship deal. The…
Digital Marketing Expo Draws Industry Sponsorship
November 14, 2008
The ad:tech Shanghai expo, Greater China’s leading interactive marketing event, will be held on 25 and 26 November, and has attracted a wide array of sponsors from China’s…
Philippine Basketball Association Seeks Sponsor for FIBA-Asia Championship
November 14, 2008
The Philippines has assembled its team for the FIBA-Asia Basketball Championships next year in China, announcing its 14-player line up this week. Officials say a search is underway…
New Sponsor Rumoured for Project Runway Season Two
November 14, 2008
Rumours have emerged that SM Prime Holdings, operator of malls and retail outlets in the Philippines, will be a major sponsor of season two of the nation’s Project…
Shell Sponsors Asian Forum on CSR
November 13, 2008
As a demonstration of its commitment to CSR in Asia, Shell has once again become a Platinum Sponsor of the Seventh Asian Forum on Corporate Social Responsibility. The…
Fiji Water Uses Pop Icon for Promotion in Taiwan
November 13, 2008
Fiji Water is conducting a promotional campaign in conjunction with pop star Aaron Kwok and Family Mart in Taiwan. The promotion will allow consumers who purchase Fiji Water…
