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A billion dollar year for Asian Sponsorship
November 21, 2008
ASN - which measures Sponsorship spend across Asia - is predicting a milestone year in 2008 with a projected US$1 billion of sponsorship invested in the Asian market.
Renewed Broadcast Deal for International Athletics in Asia
November 21, 2008
The International Association of Athletics Federations has renewed a major broadcasting deal with the Asian-Pacific Broadcasting Union.
Emirates Renews Deal with Hong Kong Open
November 21, 2008
As the Hong Kong Open celebrates it’s 50th edition, sponsor Emirates Airline has announced it will extend sponsorship of the event through 2011. The new three-year deal will…
Cancelled Tennis Event Seeks Sponsored Resurrection
November 21, 2008
After canceling last weekend’s Kings of Tennis event in Penang, the organiser is now appealing for sponsors to help get the event back on track. The event was…
Al Jazeera Aims to Capture Asian Market
November 21, 2008
Al Jazeera Network has announced plans to open a commercial sales office in Kuala Lumpur. To be launched at the beginning of 2009, the office will aim to…
Yakult Expected to Sponsor Philippines Basketball
November 20, 2008
A representative of the Philippine Basketball Association have said a sponsorship deal with Yakult is virtually a done deal. Yakult is expected to begin as the national team's…
CCTV Takes 9.2 Billion in Advertising and Broadcast Sponsorships
November 20, 2008
At its annual prime-time ad auction this week, Chinese national broadcaster CCTV announced that the total bid value for its TV channels in 2009 topped 9.2 billion RMB,…
Nokia Siemens Network Sponsors Government-Business Roundtable in Taiwan
November 20, 2008
The Nokia Siemens Network is the sponsor of a Business Roundtable with the Government in Taiwan, drawn together to discuss the impact of the global financial crisis.
Mongolian Shooters Honoured by German Sponsor
November 20, 2008
German arms manufacturer Walther hosted a ceremony this month to honour Mongolian markswomen Gundegmaa Otryad and Munkhbayar Dorjsuren for their successes during this year’s Beijing Olympic Games. Gundegmaa…
INSIGHT: Make sure you get the right rights. And more...
November 19, 2008
This item is from the Enter the Sponsorship Dragon blog by Ben Flint. http://asiansponsorship.blogspot.com/ Sitting at the recent Maximising Sponsorship Returns Conference - taking place in Hong Kong (and…
