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US May Withdraw from Shanghai World Expo
April 29, 2009
Concerns that the US may withdraw from participation in the 2010 Shanghai World Expo have been quieted by expo organisers, who say they have plans in place to…
HSBC Champions Tour Joins World Golf Championships
April 29, 2009
The International Federation of PGA Tours has officially announced that Shanghai’s HSBC Champions Golf Tournament has been given World Golf Championship status. The distinction is expected to make…
Music sponsorship up in the US
April 29, 2009
North American companies are expected to spend $1.08 billion sponsoring music venues, tours and festivals in 2009 according to projections by US sponsorship researcher IEG. The IEG Sponsorship…
Li Ning Signs Fifth Gold Medal Sponsorship
April 28, 2009
Sporting goods manufacturer Li Ning has signed its fifth gold medal-winning team, announcing its sponsorship of the Chinese National Badminton Team.
Skoda Sponsors PSA in Shanghai
April 28, 2009
Auto manufacturer Skoda is sponsoring a series of 30 second public service announcements aimed at lifting the spirits of the Shanghainese amid the current economic downturn. The adds…
Delhi Daredevils May Buy Liverpool F.C.
April 27, 2009
Talks are underway between English Premier League club, Liverpool and the owners of Indian Premier League team, the Delhi Daredevils. The talks may result in heavy investment by…
Charity Rugby Raises RM100 thousand for Local Charities
April 27, 2009
Five British companies have sponsored Malaysia’s annual Charity Rugby event organised this year by the British Malaysian Chamber of Commerce. The event raised RM 100 thousand for local…
Maxis Golf Tour Draws Local and International Sponsors
April 24, 2009
The Maxis Team Golf Tour 2009 has been launched by Maxis Communications Berhad in Malaysia. The event will see around 1500 Maxis corporate customers competing around the country.
Sheffield United Sponsors Hong Kong FA Cup
April 24, 2009
British football club, Sheffield United has become the title sponsor of Hong Kong’s FA Cup. Under the deal between Sheffield and the Hong Kong Football Association, the tournament…
UFL Donates Fitness Equipment to National Hockey Team
April 23, 2009
Universal Fitness & Leisure, Malaysia’s sole distributor of Suunto fitness equipment has donated RM50 thousand worth of equipment to the National Hockey Team.
