Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
Emirates Renews Asian Football Sponsorship
January 16, 2009
After first becoming a sponsor of the Asian Football Confederation in 2002, Emirates Airline has extended its contract with the AFC to cover the next four years.
Top Gear Live Hong Kong Draws Raft of Local Sponsors
January 16, 2009
Popular British TV show Top Gear is on the road and is planning a series of live shows in Hong Kong from 20-22 February. The Hong Kong shows,…
Cathay Pacific to Sponsor Hong Kong CNY Parade
January 15, 2009
Cathay Pacific Airways has become the top sponsor of Hong Kong’s Lunar New Year Night Parade, an event expected to draw 100 thousand spectators.
Guangzhou International Travel Fair takes on Media Sponsor
January 15, 2009
China Hospitality News has signed on as the media sponsor of the Guangzhou International Travel Fair 2009. From 2009 onwards, Spain’s largest exhibition company, Spanish Feria de Madrid…
Phelps Lands in Beijing to Promote Mazda
January 15, 2009
Last week Asia Sponsorship News reported that US swimming sensation Michael Phelps had signed a deal to endorse Mazda cars in China （see link below）. Phelps has now…
Commission GM says Increased Sponsorship will Revive Boxing
January 15, 2009
The Korean Boxing Commission is currently making plans to lure more sponsors in order to revive what was once a national sport. During the sports peak from the…
Coca Cola Ads Set to Feature Liu Xiang's Father
January 11, 2009
Coca-Cola, the sponsor of Olympic gold medalist Liu Xiang has created a TV commercial featuring the athlete and his father. After rejecting numerous offers to appear in promotions,…
New Laws Prevent Tobacco Sponsorship in South Korea
January 11, 2009
South Korea’s Health Welfare and Family Affairs Ministry has drafted new laws not only to prevent the display of cigarettes, but also to prevent tobacco companies sponsoring events.…
China Open Sponsorship Valued at US$150 Million
January 11, 2009
Comperio Research has released the results of its valuation of the sponsorship rights of the China Tennis Open 2008. The results indicate that the event reaped US$150 million…
Announcing the Volume 2, Issue 2 of Journal of Sponsorship
January 10, 2009
“Journal of Sponsorship is a very insightful publication providing a broad perspective on the industry as a whole and practical guide on a diverse range of relevant and…
