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Baidu Spends 40 Million on CCTV Sponsorships
May 6, 2009
China Central Television’s negative coverage of search engine, Baidu.com has become unexpectedly lucrative for the network, with Baidu paying around 40 million RMB in advertising and sponsorships. The…
US Pavilion Signs New Sponsor
May 6, 2009
The organisers of the USA National Pavilion at the Shanghai World Expo have announced that the USA-China Education, Science and Culture Association will become one of the Pavilion’s…
Smart Sponsors Pacquiao Fight in Las Vegas
May 5, 2009
Philippino mobile company, Smart Communications Inc. has moved its marketing campaign offshore, sponsoring a fight between national boxing sensation, Manny Pacquiao and Ricky Hatton in Las Vegas.
MP & Silva Secure Media Rights for 2009 East Asian Games
May 5, 2009
The 2009 East Asian Games (Hong Kong) Limited has announced that sports media company MP & Silva will be the exclusive media rights agency for the upcoming Games.…
Tencent Promotes Good Manners for Shanghai World Expo 2010
May 4, 2009
As website provider and senior sponsor of the Shanghai World Expo 2010, Tencent has organised its users to support activities to promote good manners and good habits in…
Japanese Companies Compete with Speedo's LZR Racer
May 4, 2009
The Japan Swimming Federation (JASF) has announced that a majority of the record-breaking swims at the recent Japan National Swimming Championships were made not by competitors wearing Speedo's…
Zhongshan Vantage Sponsor 11th National Games Torch Relay
May 1, 2009
Zhongshan Vantage Gas Appliance Stock Company is the sponsor of the Torches for China's 11th National Games. The Torch Relay has begun in Jinan City, Shandong Province. The…
Shahrukh Khan Puts IPL Team Up for Sale
May 1, 2009
According to local reports, Bollywood actor Shahrukh Khan is trying to sell-off part of the Kolkata Knight Riders IPL team. But varied valuations of the team remain a…
Maxus to Oversee Birds Nest Opera Sponsorships
April 30, 2009
Beijing’s Bird’s Nest Stadium will play home to Puccini’s opera Turandot, produced by acclaimed film director Zhang Yimou. Zhang’s partner, Haosi International Group has hired Maxus to oversee…
Kolkata Court Orders Hockey Sponsor to Pay Up
April 30, 2009
The Calcutta High Court has ordered housing developer, Sahara India to make good its promise of a cash sponsorship to the Indian Hockey Federation. Justice Indira Banerjee ordered…
