March 3, 2009
As the economic downturn continues to impact on athletes and sporting teams internationally one team has managed to keep its head above water -despite the recent loss of…
March 3, 2009
Vietnam's national athletics federation, the VAF, has announced the nation will host its largest ever international marathon next year. The deal was struck after five years of negotiations…
February 27, 2009
Filipino pizza chain Greenwhich has become the sponsor of American Idol’s new season in the Philippines. The company has designed a comprehensive marketing campaign to make the most…
February 27, 2009
As part of Kia Motors’â€Moving the World Together†CSR programme, the company has donated a mobile maternity and neo-natal clinic in Ethiopia. Kia has not only equipped the…
February 27, 2009
The Sahara India company this week made a decision to sponsor 13 Indian boxers,after their success at the Beijing Olympic Games 2008. The 13 boxers include five Olympians…
February 25, 2009
Sports brand, Qiaodan is the official sponsor of the 24th Winter Universiade, Harbin 2009 China. Qiaodan is also the only sporting brand to sponsor this year's Universiade. The…
February 25, 2009
Coca-Cola have announced their intention to sponsor the Indian Premier League team, the Kolkata Knight Riders, for the next three years under their Sprite brand.
February 23, 2009
This month, Japanese musician Yoshiki announced his intention to enter Japan’s Super GT Series motor-sport event. The leader of Japanese rock outfit, X JAPAN, Yoshiki has revealed that…
February 23, 2009
Last week, the JDO Group became the Official Beverages Partner of Guangzhou Asian Games in 2010. JDO is the maker of China's first commercially produced, bottled and marketed…
February 20, 2009
The Export-Import Bank of China will sponsor China’s A1 racing team for the fourth year running. The A1 Grand Prix World Cup’s South Africa stop will be launched…