Deals

Asia Cup GT takes on Tourism Partnership

March 17, 2009

Tourism company, Et-China has become the title sponsor of Asia Cup GT Masters 2009 motor racing event. This year, the event will be known as the â€œET-China Asian…

Little Sheep Sponsors China's Mountaineers

March 16, 2009

Inner Mongolian restaurant chain, Little Sheep Group has become the official meat supplier of Chinese National Mountaineering Team. As part of the sponsorship, the leader of the team,…

Midea Recaptures Sponsorship of National Teams

March 16, 2009

Continuing on from its sponsorship during the Beijing Olympics household electronics company, the Midea Group has signed a long-tern strategic partnership deal with the Chinese Swimming Management Centre.…

Asia Champions League live coverage increases by 60%

March 16, 2009

Live coverage of this seasonâ€™s AFC Champions League will increase by 60% according to World Sport Group (WSG), the exclusive marketing and television arm of the Asian Football…

DCL Sponsors Kelantan FA

March 13, 2009

Malaysian food and beverage company DCL is set to sponsor the Kelantan Football Association in the upcoming season. The company will provide sponsorship in kind in the form…

AirAsia May Sponsor Manchester United

March 13, 2009

Air Asia CEO, Tony Fernandez is said to be considering sponsorship of the Manchester United Football Club. If Fernandez goes a head with the plan, the sponsorship is…

Idea Set to Sign with Mumbai Indians

March 13, 2009

IPL team, the Mumbai Indians is set to sign a title sponsorship agreement with mobile service provider Idea. The deal is expected to be worth around $2 million,…

Wells Fargo bows to public pressure

March 12, 2009

A major financial institution in the US has bowed to public pressure and removed its branding from a US PGA golf tournament, despite still holding a significant naming…

3M Worldwide Sponsors US Pavilion in Shanghai

March 12, 2009

Fortune 500 company, 3M Worldwide has become the first innovation sponsor of the US Pavilion at the Shanghai World Expo 2010. The company will use the opportunity to…

AEG Names New China CEO

March 12, 2009

Former IMG China MD, John Cappo has been named President & CEO of AEG China. In this newly created position, Cappo will oversee all of AEGâ€™s initiatives throughout…