March 23, 2009
Chinese sports brand and Olympic sponsor Li Ning has signed an agreement with the Qinghai Provincial Sports Bureau. Li Ning will provide sporting equipment valued at nearly 390…
March 20, 2009
Chinese sporting goods company and sponsor of the Guangzhou Asian Games 2010, the 361 ° Sports Goods Co., Ltd has become an official sponsor of the Olympic Council…
March 20, 2009
Chengdu Sunshine Aluminum Products Ltd. has become the sponsor of Chengdu Blades Football Team。 Sunshine Aluminum has purchased the right to advertise on the back of the Blades’…
March 20, 2009
The 7-POOVE Shoe Company has become the exclusive sporting equipment supplier of the 2009 National Youth Volleyball Championships in China. The annual event is held by the National…
March 19, 2009
HSBC has announced that it will decide within the next two months whether or not to continue its sponsorship of the LPGA. The announcement comes after the withdrawal…
March 19, 2009
Next year’s China Open tennis tournament received a shot in the arm this week, signing a lucrative sponsorship deal with Chinese net portal Sina.com
March 18, 2009
The Suntec Singapore International Convention & Exhibition Centre has signed a one-year exclusive sponsorship deal with rising golf star Marc Kawasoe. As part of the deal, the Suntec…
March 18, 2009
The China Tour golf tournament tees off this weekend in the southern coastal city of Xiamen. Held at the city’s Orient Golf and Country Club, the one million…
March 18, 2009
There has been considerable debate in the wider media about the potential impact the global economic crisis will have on the sponsorship sector. Some are suggesting the industry…
March 17, 2009
ZhongYi Pharmaceutical Company Ltd. has become a sponsor of the Guangzhou Pharmaceutical Football Team. During the signing ceremony, one of the team’s key players, Xu Liang signed an…