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Premier League club takes on Chinese sponsor
January 19, 2010
Birmingham Blues FC has announced a sponsorship agreement with Fujian sporting apparel makers Xtep.
Soft drink sponsor targets Sri Lanka Golf Union
January 18, 2010
Ceylon Cold Stores has become a sponsor of this year’s Sri Lanka Men’s Open Golf Championship, set to tee off at the Royal Colombo Golf Club.
Panasonic steps in to aid cash-strapped AIFF
January 18, 2010
Panasonic has signed a deal with the All India Football Federation to provide 50 million rupees for India’s national team.
Samsung Targets Africa's Football Fans
January 15, 2010
South Korea's Samsung Electronics has announced its agreement to sponsor the Orange Africa Cup of Nations as part of a four-year campaign to raise its profile on the…
Sri Lanka Telecom May Withdraw Sponsorship of South Asian Games
January 15, 2010
On the eve of the South Asian Games, Sri Lanka Telecom has announced it may withdraw its sponsorship of the National Olympic Committee’s press contingent.
Sponsor Ends Player Strike Stand-off
January 14, 2010
A high-profile pay dispute resulting in a player strike has come to a conclusion, with Indian hockey team sponsor Sahara releasing ten million rupees before the dispute could…
Budweiser Takes Vietnam to Six-a-side World Championship
January 14, 2010
Budweiser is the sponsor of Vietnam’s National Six-a-side Football Tournament, set to be held from 7 March to 4 April.
Johor FA Receives RM1 Million in Sponsorship
January 13, 2010
The Johor squad in the Malaysian Super League has received a significant funding boost this month, with three sponsors contributing a combined total of RM1 million.
World Number One Plans Move to China Badminton League
January 13, 2010
Badminton Association of Malaysia officials say they will investigate possible sponsorship repercussions before allowing world number one Lee Chong Wei to compete in the China Badminton League.
Idea Sponsors Tri-Series in Bangladesh
January 12, 2010
Idea Cellular has taken title sponsorship of the tr-series cricket tournament currently underway in Bangladesh. Idea is said to have paid 50 million rupees for the title sponsorship…
