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Beverage Giant Sponsors National Tennis Team
February 9, 2010
High-level Asian Games sponsor Wang Lao Ji has increased its commitment to Chinese CSR, agreeing to sponsor China’s national tennis team.
Central Bank of India Joins Commonwealth Games 2010
February 9, 2010
The Central Bank of India has announced an agreement to sell 2010 Commonwealth Games tickets in branches throughout India.
Hero Honda Sponsors Hockey World Cup Broadcast
February 8, 2010
Hero Honda has become the title sponsor of the Hockey World Cup broadcast by Ten Sports.
American Beer Sponsors NFL in China
February 5, 2010
US beer brand Coors has signed a three year agreement to support the development of America’s National Football League in China.
Whirlpool Joins Kings XI for IPL3
February 5, 2010
International consumer durables brand Whirlpool has joined the Kings XI Punjab as official co-sponsor for the upcoming Indian Premier League season.
FIFA Reveals Plans for First Chinese Sponsor
February 4, 2010
FIFA officials have announced the role Yingli Green Energy Holding Company will play at this year’s World Cup in South Africa. Yesterday’s signing ceremony in Beijing saw FIFA…
Myanmar Open set to rejoin Asian Tour
February 3, 2010
After a four year hiatus, the Myanmar Open is set to rejoin the Asia Tour thanks to sponsorship from national airline Air Bagan.
Li Ning Commits 8.8 million to Singapore Badminton
February 2, 2010
Chinese sports brand Li Ning has announced it will provide 8.8 million RMB in cash and equipment to the Singapore Badminton Association over the next four years. The…
TAETEA Group to Sponsor Guangzhou Asian Games
February 2, 2010
Yunnanese tea producer TAETEA Group has become an official supplier of the 16th Asian Games.
FIFA Welcomes First Chinese Global Sponsor
February 2, 2010
The Fédération Internationale de Football Association will sign its first ever global sponsorship agreement with a Chinese company.
