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FIFA Reveals Plans for First Chinese Sponsor
February 4, 2010
FIFA officials have announced the role Yingli Green Energy Holding Company will play at this year’s World Cup in South Africa. Yesterday’s signing ceremony in Beijing saw FIFA…
Myanmar Open set to rejoin Asian Tour
February 3, 2010
After a four year hiatus, the Myanmar Open is set to rejoin the Asia Tour thanks to sponsorship from national airline Air Bagan.
Li Ning Commits 8.8 million to Singapore Badminton
February 2, 2010
Chinese sports brand Li Ning has announced it will provide 8.8 million RMB in cash and equipment to the Singapore Badminton Association over the next four years. The…
TAETEA Group to Sponsor Guangzhou Asian Games
February 2, 2010
Yunnanese tea producer TAETEA Group has become an official supplier of the 16th Asian Games.
FIFA Welcomes First Chinese Global Sponsor
February 2, 2010
The Fédération Internationale de Football Association will sign its first ever global sponsorship agreement with a Chinese company.
Media takeover shows rising popularity of Thai Premier League
February 1, 2010
Thailand’s leading cable TV operator True Visions is making plans to purchase Thai Premier League club Bangkok United.
Maxis Sponsors Badminton Stars in 2010
January 29, 2010
Malaysian telco Maxis Berhad has announced its sponsorship international badminton stars Lee Chong Wei and Misbun Sidek.
Jaguar Returns to Phuket Raceweek
January 29, 2010
After strong results in 2009, Jaguar Cars will return as co-sponsor of the Six Senses Phuket Raceweek, the first regatta in the 2010-2011 Asian Yachting Grand Prix Championship.
Report Shows Capacity for Growth of Chinese Tennis
January 28, 2010
The gemba Sports and Entertainment Report has revealed that despite China’s arrival as a major power in tennis, significant opportunities exist for the sport’s domestic development.
UPS Joins Singapore Slingers
January 27, 2010
UPS has taken title sponsorship of the Singapore Slingers for the 2009-10 playoff series, set to be known as “Slingers ABL Playoff Series 2010 brought to you by…
