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Celcom XPAX provides stability to Borneo Rainforest Festival
July 7, 2010
Borneo’s Rainforest World Music Festival (RWMF) has received further corporate backing with telecommunications giant Celcom XPAX the latest business to become a sponsor. At a presentation of the…
Peak enter tennis market through WTA deal
July 7, 2010
Chinese sports company Peak has signed a five- year deal with the Women’s Tennis Association (WTA) to become its official shoe and apparel partner in Asia-Pacific. The partnership…
New major sponsor for Pakistani Football
July 7, 2010
The Pakistan Football Federation (PFF) has received a timely boost, with Sialkot’s Vision Technologies Corporation Limited (VTCL) signing on as its official kit and ball sponsor. The deal,…
AirAsia tipped to switch to Lotus
July 7, 2010
F1 team Lotus look set to add another sponsor to its 2010 car with team boss Tony Fernandes’ AirAsia airline expected to come aboard as early as this…
FIFA Confirms Mahindra Satyam Role for 2014
July 7, 2010
FIFA representatives have confirmed they will engage retiring sponsor Mahindra Satyam as official IT service provider for 2014 World Cup in Brazil. While sponsoring this year’s World Cup…
Blue Mountain Sponsors AFC Presidents Cup Finals in Myanmar
July 7, 2010
Blue Mountain soft drinks will be the main sponsor of the upcoming Asian Football Confederation President's Cup Finals in Rangoon. The Burma Football Federation has announced the partnership,…
Liverpool FC sends marketing gun to Soccerex Asia
July 6, 2010
English Premier League club Liverpool FC is sending its head of commercial, Ian Ayre, to the Soccerex Asian to speak about the importance of Asia to the club.…
Oman Air targets European market through transatlantic yacht race
July 5, 2010
Oman Air has become the major sponsor of the Oman Sail yacht Majan which will compete in the Route du Rhum, a high profile transatlantic single-handed 4,000-mile yacht…
Sponsorship and product placement more resilient than traditional advertising: research
July 5, 2010
Event sponsorship and product placement budgets have weathered the economic downturn far better than traditional advertising and marketing, according to new research by US based PQ Media. The…
OneAsia finalises broadcast agreement with Japan
July 5, 2010
The Asia-Pacific region men’s professional golf tour, OneAsia, has finalised new broadcast arrangements with Jupiter TV which will see its tournaments broadcast in Japan on cable and satellite…
