Deals

The increasing interest in the English Premier League in Asia has seen gaming company 188BET add Everton to its roster of sponsorships. 188BET will become the official betting…

Woman’s boxer M.C. Mary Kom, tipped as India’s best medal hope for the 2012 London Olympics, has picked up two sponsorship deals. Sports management company Infinity Optimal Solutions…

Thai based company, Chang Beer is looking to extend its sponsorship with English Premier League side Everton. The current three-year, £8 million deal is set to conclude at…

Vedanta Aluminium Ltd is sponsoring twenty kick-boxers in India’s National Kick-Boxing Championship. Currently underway in Kolkata, the National Kick-Boxing Championship sees male and female state representatives from around…

Prepaid mobile service provider Uninor is the top sponsor of the Mirchi Music Awards broadcast across all Indian channels. Organised by India’s Radio Mirchi, the Mirchi Music Awards…

Purported social media experts could learn plenty from an unofficial Streets Facebook page that was so effective the ice cream company gave it its full backing, says digital…

World Cup sponsors Budweiser, African telecommunications company MTN (Mobile Telephone Network) and Brazilian food company Seara received negligible benefit in awareness from their sponsorships according to new research…

With South Korea due to host its first Formula One Grand Prix in October, South Korean based company LG Electronics has increased its association with Formula One by…

Adidas Japan has partnered up with The Guam Visitors Bureau (GVB) to become the title sponsor of the 2010 Guam Ko’ko’ Road Race. The Guam Ko’ko’ Road Race…

ASN announced in February that Yingli Green Energy Co. would become the World Cup's first Chinese sponsor: They've just released some startling results...