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Airtel Approaches Cricket Monopoly
August 23, 2010
Bharti Airtel has won sponsorship rights to all Indian international cricket matches for the next three years after outbiddig Idea Cellular, Micromax and Karbonn Mobile. Last week, ASN…
CITIC Group Promotes Table Tennis in Angola
August 23, 2010
The CITIC Group has taken Chinese table tennis stars to Angola as part of its sports sponsorship and CSR programme. Eight-time table tennis world Champion Guo Yuehua and…
Four vying for top BCCI sponsorship
August 20, 2010
In a follow up to a story earlier this week, the Board of Control for Cricket in India (BCCI) have confirmed that four bidders will compete for the…
Chang announces ESPN Star Sports deal
August 20, 2010
Thai beer brand Chang beer and Asia's leading sports broadcaster ESPN Star Sports have announced a partnership for the next three years. The partnership sees Chang enter a…
Tenaga Nasional Renews National Hockey Sponsorship
August 18, 2010
Malaysian energy provider Tenaga Nasional has renewed its sponsorship of the Malaysia Hockey League for the fifth consecutive season. The company has committed Rm 1.5 million as main…
Reliance Talks Sponsorship with Indian Badminton
August 18, 2010
Reliance Industries Limited is currently in talks with the Badminton Association of India regarding a possible sponsorship deal. While talks are in the preliminary stages and neither party…
India Cricket calls for sponsors
August 17, 2010
The Board of Control for Cricket in India (BCCI) has invited bids for the sponsorship of test matches, one-day internationals and T20 internationals to be played in the…
US Team trials variable price ticketing
August 17, 2010
US professional ice hockey team, the Florida Panthers, is trialling a variable price season ticket offer to fans, in a move it hopes will generate higher total revenue.…
Late run of deals for the Singapore Youth Olympics
August 17, 2010
The Singapore 2010 Youth Olympic Games (Singapore 2010) organising committee announced that another 33 companies have signed on as official marketing partners, bringing the grand total to 76…
UBS Presents Singapore Sun Festival 2010
August 13, 2010
UBS is the presenting sponsor of the Singapore Sun Festival 2010, a celebration of food, lifestyle and the arts. Touted as Asia’s premium lifestyle festival, the Singapore Sun…
