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Reebok Provides Kit for Delhi Games
June 29, 2010
Reebok has signed two deals with the Delhi Commonwealth Games Organising Committee, each worth 100 million rupees. The Organising Committee has awarded Reebok the clothing contracts for both…
From Killing Fields to Tennis Courts
June 29, 2010
The Tennis Federation of Cambodia has celebrated the opening of its National Training Centre with main sponsor Ezecom. As the TFC’s first dedicated training facility, the NTC will…
Indonesian Badminton Accepts Tobacco Sponsorship
June 25, 2010
Indonesian tobacco company Djarum has become a sponsor of the Indonesian Open badminton tournament. Under the three-year sponsorship deal, Djarum will provide US$600 thousand in prize money annually.…
Dentsu Launches Social Media Handbook
June 24, 2010
Indian telco Aircel has sponsored Dentsu’s creation of a Social Media Handbook, aimed at demystifying potential online marketing channels. As one of India’s leading mobile service providers, Aircel…
Sponsors Provide Cash Boost to Cambodian Mountain-bikers
June 24, 2010
Increased interest from sponsors will allow this year’s Cambodia Mountain Bike Series to boost cash prizes and support top cyclists overseas. Currently being held in locations across Cambodia,…
IMG-Reliance Signs 30-year Management Deal with IBF
June 23, 2010
The Indian Basketball Federation has signed over sponsorship, advertising, franchising and IP rights to IMG-Reliance for the next thirty years. Signed with the aim of developing basketball at…
World Sport Group expands golf footprint
June 21, 2010
Singapore sports marketing company World Sport Group has increased its association with golf in Australia by finalising a five-year agreement to assist delivery of sponsorship and television coverage…
Sri Lanka Telecom Sponsors Olympic Day Run
June 18, 2010
Sri Lanka Telecom is the main sponsor of the Olympic Day Run 2010, part of a four-day celebration in the northern city of Jaffna. Approximately one thousand students…
SriLankan Airlines Draws Pro Surfers
June 18, 2010
SriLankan Airlines is set to sponsor the SriLankan Airlines Pro 2010 surfing tournament. As part of a campaign to position Sri Lanka as an international holiday destination, the…
CapitaLand Partners Panda Programme
June 18, 2010
CapitaLand, one of Asia’s largest real estate companies, is part of a campaign to name a pair of Giant Pandas set to arrive in Singapore next year. Partnering…
